Yliopiston etusivulle Suomeksi På svenska In English Helsingin yliopisto

The localisation of advertising print media as a multimodal process

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dc.contributor University of Helsinki, Department of Modern Languages en
dc.contributor.author Hiippala, Tuomo
dc.contributor.editor Bowcher, Wendy L.
dc.date.accessioned 2012-05-31T23:50:04Z
dc.date.available 2012-05-31T23:50:04Z
dc.date.issued 2012
dc.identifier.citation Hiippala , T 2012 , ' The localisation of advertising print media as a multimodal process ' , in W L Bowcher (ed.) , Multimodal Texts from Around the World: Linguistic and Cultural Insights Palgrave Macmillan , London , pp. 97-122 . en
dc.identifier.isbn 978-0-230-25163-2
dc.identifier.other PURE: 9691652
dc.identifier.uri http://hdl.handle.net/10138/28410
dc.format.extent 26
dc.language.iso eng
dc.publisher Palgrave Macmillan
dc.relation.ispartof Multimodal Texts from Around the World: Linguistic and Cultural Insights
dc.subject 6121 Languages en
dc.subject finnish en
dc.subject english en
dc.subject multimodality en
dc.subject localization en
dc.subject cross-cultural communication en
dc.subject print media en
dc.subject tourism en
dc.title The localisation of advertising print media as a multimodal process en
dc.type A3 Contribution to book/other compilations (refereed)
dc.description.version Peer reviewed
dc.type.dcmitype document
dc.type.uri info:eu-repo/semantics/bookPart
dc.type.uri info:eu-repo/semantics/acceptedVersion
dc.contributor.pbl

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