The localisation of advertising print media as a multimodal process
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| dc.contributor |
University of Helsinki, Department of Modern Languages |
en |
| dc.contributor.author |
Hiippala, Tuomo |
|
| dc.contributor.editor |
Bowcher, Wendy L. |
|
| dc.date.accessioned |
2012-05-31T23:50:04Z |
|
| dc.date.available |
2012-05-31T23:50:04Z |
|
| dc.date.issued |
2012 |
|
| dc.identifier.citation |
Hiippala , T 2012 , ' The localisation of advertising print media as a multimodal process ' , in W L Bowcher (ed.) , Multimodal Texts from Around the World: Linguistic and Cultural Insights Palgrave Macmillan , London , pp. 97-122 . |
en |
| dc.identifier.isbn |
978-0-230-25163-2 |
|
| dc.identifier.other |
PURE: 9691652 |
|
| dc.identifier.uri |
http://hdl.handle.net/10138/28410 |
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| dc.format.extent |
26 |
|
| dc.language.iso |
eng |
|
| dc.publisher |
Palgrave Macmillan |
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| dc.relation.ispartof |
Multimodal Texts from Around the World: Linguistic and Cultural Insights |
|
| dc.subject |
6121 Languages |
en |
| dc.subject |
finnish |
en |
| dc.subject |
english |
en |
| dc.subject |
multimodality |
en |
| dc.subject |
localization |
en |
| dc.subject |
cross-cultural communication |
en |
| dc.subject |
print media |
en |
| dc.subject |
tourism |
en |
| dc.title |
The localisation of advertising print media as a multimodal process |
en |
| dc.type |
A3 Contribution to book/other compilations (refereed) |
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| dc.description.version |
Peer reviewed |
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| dc.type.dcmitype |
document |
|
| dc.type.uri |
info:eu-repo/semantics/bookPart |
|
| dc.type.uri |
info:eu-repo/semantics/acceptedVersion |
|
| dc.contributor.pbl |
|
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