The localisation of advertising print media as a multimodal process

dc.contributor	University of Helsinki, Department of Modern Languages	en
dc.contributor.author	Hiippala, Tuomo
dc.contributor.editor	Bowcher, Wendy L.
dc.date.accessioned	2012-05-31T23:50:04Z
dc.date.available	2012-05-31T23:50:04Z
dc.date.issued	2012
dc.identifier.citation	Hiippala , T 2012 , ' The localisation of advertising print media as a multimodal process ' , in W L Bowcher (ed.) , Multimodal Texts from Around the World: Linguistic and Cultural Insights Palgrave Macmillan , London , pp. 97-122 .	en
dc.identifier.isbn	978-0-230-25163-2
dc.identifier.other	PURE: 9691652
dc.identifier.uri	http://hdl.handle.net/10138/28410
dc.format.extent	26
dc.language.iso	eng
dc.publisher	Palgrave Macmillan
dc.relation.ispartof	Multimodal Texts from Around the World: Linguistic and Cultural Insights
dc.subject	6121 Languages	en
dc.subject	finnish	en
dc.subject	english	en
dc.subject	multimodality	en
dc.subject	localization	en
dc.subject	cross-cultural communication	en
dc.subject	print media	en
dc.subject	tourism	en
dc.title	The localisation of advertising print media as a multimodal process	en
dc.type	A3 Contribution to book/other compilations (refereed)
dc.description.version	Peer reviewed
dc.type.dcmitype	document
dc.type.uri	info:eu-repo/semantics/bookPart
dc.type.uri	info:eu-repo/semantics/acceptedVersion
dc.contributor.pbl

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