The art of partnerships in the festival field

Show simple item record Delhom, Claire 2019-06-11T07:09:11Z 2019-06-11T07:09:11Z 2019
dc.identifier.uri URN:NBN:fi-fe2019061119915
dc.description.abstract This qualitative research explores the evolution from sponsorship towards more collaborative partnerships in the festival context. It provides insights on the specificities of the relationship between festival organisations and their business partners. The primary data consists of seven in-depth semi-structured interviews with experts from the festival field, festival managers and business partners. The analysis focuses on the content of the interviews and identifies the main aspects of the new phenomenon. The research reveals that the nature of the relationship between a festival and its partners has evolved towards a more co-creative model characterised by a continuous interactivity, a shared purpose and the co-creation of value. The implementation of this approach requires from festival organisations to re-think their partnership strategies. This thesis offers suggestions to set the path towards successful collaborative partnerships. fi
dc.language.iso eng fi
dc.rights Julkaisu on tekijänoikeussäännösten suojaama teos. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.rights This publication is work protected by copyright. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Publikationen är skyddad av upphovsrätten. Den får läsas och skrivas ut för personligt bruk. Användning i kommersiellt syfte är förbjuden. sv
dc.title The art of partnerships in the festival field fi
dc.subject.ysa yhteistyö fi
dc.subject.ysa organisaatiot fi
dc.subject.ysa festivaalit fi
dc.subject.ysa järjestäminen fi
dc.type.ontasot tutkielma fi
dc.contributor.organization Taideyliopiston Sibelius-Akatemia, Musiikkikasvatuksen, jazzin ja kansanmusiikin osasto, Taidehallinto fi
dc.format.content fulltext fi

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