The role of a nonprofit organization’s narratives in fostering social capital : a case-study of HeSeta

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dc.contributor Helsingin yliopisto, Valtiotieteellinen tiedekunta fi
dc.contributor University of Helsinki, Faculty of Social Sciences en
dc.contributor Helsingfors universitet, Statsvetenskapliga fakulteten sv
dc.contributor.author Rosenkranz, Jade
dc.date.issued 2019
dc.identifier.uri URN:NBN:fi:hulib-201906132860
dc.identifier.uri http://hdl.handle.net/10138/302854
dc.description.abstract Social capital theory highlights the value of social networks in encouraging cooperation and facilitating change. However, research within this field rarely undertakes a communicative approach to social capital, which ignores the importance of communication in supporting understanding and connections in social interactions. The narrative paradigm is one facet of communication theory but it has considerable pertinence to this research because stories both define and connect us. When narratives are experienced they provide common purpose and action. Nonprofit organizations are another crucial element to understanding the interconnection between social capital and narratives because they provide a space for individuals to build a sense of belonging and solidarity. The primary objective of this paper is to analyze how a nonprofit organization’s narratives foster social capital. This research was a case study of the nonprofit organization HeSeta based in Helsinki, Finland. The data was collected through several in-person interviews, HeSeta’s website, HeSeta’s official Facebook page, and public organizational documents. The results indicate that narratives foster social capital by establishing reasons to connect and interact, creating basic responsibilities to one another and encouraging action together. The creation of shared goals, values, obligations, expectations, and identification helps to build norms of trust, honesty, reciprocity, which establish and sustain a social network and its narratives. The study encourages the development of more critical formations of organizational narratives in nonprofit organizations’ communication to their stakeholders and community, which prioritizes social capital, to help encourage greater interaction and collective action. en
dc.language.iso eng
dc.publisher Helsingin yliopisto fi
dc.publisher University of Helsinki en
dc.publisher Helsingfors universitet sv
dc.subject social capital
dc.subject nonprofit organization
dc.subject narratives
dc.subject communication
dc.title The role of a nonprofit organization’s narratives in fostering social capital : a case-study of HeSeta en
dc.type.ontasot pro gradu -tutkielmat fi
dc.type.ontasot master's thesis en
dc.type.ontasot pro gradu-avhandlingar sv
dct.identifier.urn URN:NBN:fi:hulib-201906132860
dc.subject.specialization Governance, Organizations and Communication fi
dc.subject.specialization Governance, Organizations and Communication en
dc.subject.specialization Governance, Organizations and Communication sv
dc.subject.degreeprogram Globaalin politiikan ja kommunikaation maisteriohjelma fi
dc.subject.degreeprogram Master's Programme in Global Politics and Communication en
dc.subject.degreeprogram Magisterprogrammet i global politik och kommunikation sv

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