Materialism, awareness of environmental consequences and environmental philanthropic behavior among potential donors

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Lundberg , P , Vainio , A , Ojala , A & Arponen , A 2019 , ' Materialism, awareness of environmental consequences and environmental philanthropic behavior among potential donors ' , Environmental Values , vol. 28 , no. 6 , pp. 741-762 . https://doi.org/10.3197/096327119X15579936382527

Title: Materialism, awareness of environmental consequences and environmental philanthropic behavior among potential donors
Author: Lundberg, Piia; Vainio, Annukka; Ojala, Ann; Arponen, Anni
Contributor: University of Helsinki, Finnish Museum of Natural History
University of Helsinki, Forest Economics, Business and Society
University of Helsinki, Helsinki Institute of Sustainability Science (HELSUS)
Date: 2019-12
Language: eng
Number of pages: 22
Belongs to series: Environmental Values
ISSN: 0963-2719
URI: http://hdl.handle.net/10138/311270
Abstract: We explored the relationship between materialism, awareness of environmental consequences and environmental philanthropic behaviour with a web survey (n=2,079) targeted at potential donors living in Finland. Environmental philanthropic behaviour comprise of donations of money and/or time to environmental charities. The awareness of environmental consequences was divided into egoistic, altruistic and biospheric concerns. Biospheric and egoistic concerns were positively, while materialism was negatively related to environmental philanthropic behaviour. Materialism was related to preference of charismatic species when choosing a target for donation. The results have implications for conservation marketing emphasising the importance of taking the different donor segments into account.
Subject: Environmental philanthropic behaviour
biodiversity conservation
environmental concern
materialism
awareness of consequences
GENDER-DIFFERENCES
ECOLOGICAL PARADIGM
VALUE ORIENTATIONS
VALUES
SCALE
DETERMINANTS
CONSERVATION
CONSUMPTION
COUNTRIES
ATTITUDES
1172 Environmental sciences
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