Data agency at stake : MyData activism and alternative frames of equal participation

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http://hdl.handle.net/10138/312724

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Lehtiniemi , T & Haapoja , J 2020 , ' Data agency at stake : MyData activism and alternative frames of equal participation ' , New Media & Society , vol. 22 , no. 1 , pp. 87-104 . https://doi.org/10.1177/1461444819861955

Title: Data agency at stake : MyData activism and alternative frames of equal participation
Author: Lehtiniemi, Tuukka; Haapoja, Jesse
Contributor: University of Helsinki, Centre for Consumer Society Research
University of Helsinki, Aalto University
Date: 2020-01
Language: eng
Number of pages: 18
Belongs to series: New Media & Society
ISSN: 1461-4448
URI: http://hdl.handle.net/10138/312724
Abstract: Data activism has emerged as a response to asymmetries in how data and the means of knowledge production are distributed. This article examines MyData, a data activism initiative developing principles for a new technical and commercial ecosystem in which individuals control the use of personal data. Analyzing material collected at a formative event shaping MyData activism, we examine how more just data arrangements are framed to enhance equal participation. Our analysis shows agreement on what is ultimately at stake: individual data agency and fair competition in the data economy. However, two alternatives are offered for what participation involves. Collaboration with commercial actors favors framing participation as agency in data markets, thereby potentially limiting the scope of what is at stake. The alternative framing presents a rights-based understanding of economic and civic agency, potentially leading to a broader understanding of participation in a datafied society.
Subject: 518 Media and communications
Data activism
data agency
data economy
frame analysis
justice
MyData
participation
BIG DATA
QUANTIFIED SELF
MOVEMENT
ECONOMY
SOCIETY
POWER
Rights:


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