Digital media ethnographers on the move – An unexpected proposal

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dc.contributor University of Helsinki, Helsinki Inequality Initiative (INEQ) en
dc.contributor University of Helsinki, Media and Communication Studies en Sumiala, Johanna Tikka, Minttu 2020-06-18T17:42:01Z 2020-06-18T17:42:01Z 2020-02-19
dc.identifier.citation Sumiala , J & Tikka , M 2020 , ' Digital media ethnographers on the move – An unexpected proposal ' , Journal of Digital Social Research , vol. 2 , no. 1 , pp. 39–55 . en
dc.identifier.issn 2003-1998
dc.identifier.other PURE: 132321470
dc.identifier.other PURE UUID: 3e2cf8ca-b2d4-4396-930b-3beb5241ead2
dc.identifier.other ORCID: /0000-0002-4773-4509/work/75943885
dc.identifier.other ORCID: /0000-0002-9887-5600/work/75944491
dc.description.abstract This article explores what digital media ethnography as a methodological approach can offer to the study of contiguous media events with an unexpected, violent and fluid nature. Emphasising the role of media events in the present organisation of social life, we as digital media anthropologists acknowledge the tendency in the current digital media environment to eventise and spectacularise social life. This development serves the power-related purposes of attention seeking and public recognition in the digital world. The article is structured as follows: first, we provide a brief outline of the field of digital media ethnography in relation to the study of media event; second, we identify what we claim are three key methodological dilemmas in applying digital media ethnography to the study of today’s digitally circulating media events (scale, mobility and agency) and reflect on them in the context of our methodological positioning; third, we conclude this article by considering some epistemological and ontological implications of this methodological endeavour in relation to what can be called the ‘meta-field’ and the related instability in current digital research. en
dc.format.extent 17
dc.language.iso eng
dc.relation.ispartof Journal of Digital Social Research
dc.rights en
dc.subject 518 Media and communications en
dc.subject digital media en
dc.subject ethnography en
dc.subject scale en
dc.subject mobility en
dc.subject meta-field en
dc.subject media event en
dc.subject unexpectedness en
dc.title Digital media ethnographers on the move – An unexpected proposal en
dc.type Article
dc.description.version Peer reviewed
dc.type.uri info:eu-repo/semantics/other
dc.type.uri info:eu-repo/semantics/publishedVersion

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