Stakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales

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Holopainen , J , Mattila , O , Pöyry , E , Parvinen , P & Tuunanen , T 2020 , Stakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales . in T X Bui (ed.) , Proceedings of the 53rd Annual Hawaii International Conference on System Sciences . University of Hawaii , Honolulu , pp. 1520-1529 , Hawaii International Conference on System Sciences , Maui , Hawaii , United States , 07/01/2020 . https://doi.org/10.24251/HICSS.2020.187

Title: Stakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales
Author: Holopainen, Jani; Mattila, Osmo; Pöyry, Essi; Parvinen, Petri; Tuunanen, Tuure
Other contributor: Bui, Tung X.
Contributor organization: Helsinki Institute of Sustainability Science (HELSUS)
Forest Economics, Business and Society
Department of Forest Sciences
Centre for Consumer Society Research
Doctoral Programme in Sustainable Use of Renewable Natural Resources
Department of Economics and Management
Publisher: University of Hawaii
Date: 2020
Language: eng
Number of pages: 10
Belongs to series: Proceedings of the 53rd Annual Hawaii International Conference on System Sciences
ISBN: 978-0-9981331-3-3
DOI: https://doi.org/10.24251/HICSS.2020.187
URI: http://hdl.handle.net/10138/317905
Subject: 512 Business and Management
Peer reviewed: Yes
Rights: cc_by_nc_nd
Usage restriction: openAccess
Self-archived version: publishedVersion


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