Stakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales

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Holopainen , J , Mattila , O , Pöyry , E , Parvinen , P & Tuunanen , T 2020 , Stakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales . in T X Bui (ed.) , Proceedings of the 53rd Annual Hawaii International Conference on System Sciences . University of Hawaii , Honolulu , pp. 1520-1529 , Hawaii International Conference on System Sciences , Maui , United States , 07/01/2020 . https://doi.org/10.24251/HICSS.2020.187

Title: Stakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales
Author: Holopainen, Jani; Mattila, Osmo; Pöyry, Essi; Parvinen, Petri; Tuunanen, Tuure
Editor: Bui, Tung X.
Contributor: University of Helsinki, Helsinki Institute of Sustainability Science (HELSUS)
University of Helsinki, Swedish University of Agricultural Sciences
University of Helsinki, Centre for Consumer Society Research
University of Helsinki, Doctoral Programme in Sustainable Use of Renewable Natural Resources
Publisher: University of Hawaii
Date: 2020
Language: eng
Number of pages: 10
Belongs to series: Proceedings of the 53rd Annual Hawaii International Conference on System Sciences
ISBN: 978-0-9981331-3-3
URI: http://hdl.handle.net/10138/317905
Subject: 512 Business and Management
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