Social Media and Large Carnivores : Sharing Biased News on Attacks on Humans

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dc.contributor.author Nanni, Veronica
dc.contributor.author Caprio, Enrico
dc.contributor.author Bombieri, Giulia
dc.contributor.author Schiaparelli, Stefano
dc.contributor.author Chiorri, Carlo
dc.contributor.author Mammola, Stefano
dc.contributor.author Pedrini, Paolo
dc.contributor.author Penteriani, Vincenzo
dc.date.accessioned 2020-07-31T10:00:01Z
dc.date.available 2020-07-31T10:00:01Z
dc.date.issued 2020-03-24
dc.identifier.citation Nanni , V , Caprio , E , Bombieri , G , Schiaparelli , S , Chiorri , C , Mammola , S , Pedrini , P & Penteriani , V 2020 , ' Social Media and Large Carnivores : Sharing Biased News on Attacks on Humans ' , Frontiers in Ecology and Evolution , vol. 8 , 71 . https://doi.org/10.3389/fevo.2020.00071
dc.identifier.other PURE: 136131243
dc.identifier.other PURE UUID: e53f0d1c-0106-450d-94f5-500e1a62f7f8
dc.identifier.other RIS: urn:3CF6A22215C1DA24B0C9EEC820EDAF6C
dc.identifier.other WOS: 000596910800001
dc.identifier.uri http://hdl.handle.net/10138/318063
dc.description.abstract The Internet and social media have profoundly changed the way the public receives and transmits news. The ability of the web to quickly disperse information both geographically and temporally allows social media to reach a much wider audience compared to traditional mass media. A powerful role is played by sharing, as millions of people routinely share news on social media platforms, influencing each other by transmitting their mood and feelings to others through emotional contagion. Thus, social media has become crucial in driving public perception and opinion. Humans have an instinctive fear of large carnivores, but such a negative attitude may be amplified by news media presentations and their diffusion on social media. Here, we investigated how reports of predator attacks on humans published in online newspapers spread on social media. By means of multi-model inference, we explored the contribution of four factors in driving the number of total shares (NTS) of news reports on social media: the graphic/sensationalistic content, the presence of images, the species, as well as the newspaper coverage. According to our results, the information delivered by social media is highly biased toward a graphic/sensationalistic view of predators. Thus, such negative coverage might lead to an unjustified and amplified fear in the public with consequent lower tolerance toward predators and decrease in the support for conservation plans. However, because social media represents a powerful communication tool, its role might be reversed to positive if used appropriately. Thus, constant engagement of scientists on social media would be needed to both disseminate more accurate information on large carnivores and stem the tide of misinformation before its widespread diffusion, a crucial step for effective predator conservation. en
dc.format.extent 10
dc.language.iso eng
dc.relation.ispartof Frontiers in Ecology and Evolution
dc.rights cc_by
dc.rights.uri info:eu-repo/semantics/openAccess
dc.subject 1181 Ecology, evolutionary biology
dc.subject emotional contagion
dc.subject human-wildlife conflict
dc.subject media reports
dc.subject attacks on humans
dc.subject Twitter
dc.subject Facebook
dc.subject sensationalism
dc.subject NEGATIVITY
dc.subject RISK
dc.title Social Media and Large Carnivores : Sharing Biased News on Attacks on Humans en
dc.type Article
dc.contributor.organization Zoology
dc.contributor.organization Finnish Museum of Natural History
dc.description.reviewstatus Peer reviewed
dc.relation.doi https://doi.org/10.3389/fevo.2020.00071
dc.relation.issn 2296-701X
dc.rights.accesslevel openAccess
dc.type.version publishedVersion

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