Sharing of Fake News on Social Media : Application of the Honeycomb Framework and the Third-Person Effect Hypothesis

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http://hdl.handle.net/10138/320397

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Talwar , S , Dhir , A , Singh , D , Virk , G & Salo , J 2020 , ' Sharing of Fake News on Social Media : Application of the Honeycomb Framework and the Third-Person Effect Hypothesis ' , Journal of Retailing and Consumer Services , vol. 57 , 102197 . https://doi.org/10.1016/j.jretconser.2020.102197

Title: Sharing of Fake News on Social Media : Application of the Honeycomb Framework and the Third-Person Effect Hypothesis
Author: Talwar, Shalini; Dhir, Amandeep; Singh, Dilraj; Virk, Gurnam; Salo, Jari
Contributor: University of Helsinki, University of Stavanger
University of Helsinki, Department of Economics and Management
Date: 2020-11
Number of pages: 11
Belongs to series: Journal of Retailing and Consumer Services
ISSN: 0969-6989
URI: http://hdl.handle.net/10138/320397
Abstract: Sharing of fake news on social media platforms is a global concern, with research offering little insight into the motives behind such sharing. This study adopts a mixed-method approach to explore fake-news sharing behaviour. To begin with, qualitative data from 58 open-ended essays was analysed to identify six behavioural manifestations associated with sharing fake news. Thereafter, research model hypothesizing the association between these behaviours was proposed using the honeycomb framework and the third-person effect hypothesis. Age and gender were the control variables. Two data sets obtained from cross-sectional surveys with 471 and 374 social media users were utilized to test the proposed model. The study results suggest that instantaneous sharing of news for creating awareness had positive effect on sharing fake news due to lack of time and religiosity. However, authenticating news before sharing had no effect on sharing fake news due to lack of time and religiosity. The study results also suggest that social media users who engage in active corrective action are unlikely to share fake news due to lack of time. These results have significant theoretical and practical implications.
Subject: 518 Media and communications
511 Economics
fake news
Fake-news sharing behaviour
Honeycomb framework
Mixed-methods research
Third-person effect
PERCEPTIONS
censorship
impact
REAL
fake News
Fake-news sharing behaviour
Honeycomb framework
Mixed-method research
Social media
Third-person effect
PERCEPTIONS
CENSORSHIP
IMPACT
REAL
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