Continuous Experimentation in Mobile Game Development

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http://hdl.handle.net/10138/321638

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Yaman , S , Mikkonen , T & Suomela , R 2018 , Continuous Experimentation in Mobile Game Development . in T Bures & L Angelis (eds) , 44th Euromicro Conference on Software Engineering and Advanced Applications (SEEA 2018) . EUROMICRO Conference Proceedings , IEEE , pp. 345-352 , Euromicro Conference on Software Engineering and Advanced Applications (SEAA 2018) , Prague , Czech Republic , 29/08/2018 . https://doi.org/10.1109/SEAA.2018.00063

Title: Continuous Experimentation in Mobile Game Development
Author: Yaman, Sezin; Mikkonen, Tommi; Suomela, Riku
Editor: Bures, T.; Angelis, L.
Contributor: University of Helsinki, Department of Computer Science
University of Helsinki, Empirical Software Engineering research group / Tomi Männistö
Publisher: IEEE
Date: 2018-08-29
Language: eng
Number of pages: 8
Belongs to series: 44th Euromicro Conference on Software Engineering and Advanced Applications (SEEA 2018)
Belongs to series: EUROMICRO Conference Proceedings
ISBN: 978-1-5386-7384-3
978-1-5386-7383-6
URI: http://hdl.handle.net/10138/321638
Abstract: Software companies need capabilities to evaluate the user value and the success of their products. This is especially crucial for highly competitive markets, such as the mobile game industry, where thousands of new games are introduced every month. Game companies often run continuous experiments as an integrated part of the overall development process. This paper presents a game company’s journey on experimentation, and describes how the experiments are used at different stages of the development cycle to produce reliable, meaningful data for developers as well as how to balance between different data collection methods. Our study indicates that experiments are important in all stages of the development in different forms. Early stages in the development experiments can be run with proxy users due to lack of real users, whereas later in the development Key Performance Indicator (KPI) metrics play the most important role in experiments. Establishing concrete goals for the experiments, balancing between qualitative and quantitative data collection, experimentation throughout the development process with the guidance of an efficient leadership appears to be the key to success.
Subject: 113 Computer and information sciences
Continuous experimentation
experiment-driven software development
product management
customer development
customer involvement
organisational transition
agile software development
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