Stages of User Engagement on Social Commerce Platforms : Analysis with the Navigational Clickstream Data

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Kumar , A , Salo , J & Li , H 2019 , ' Stages of User Engagement on Social Commerce Platforms : Analysis with the Navigational Clickstream Data ' , International journal of electronic commerce , vol. 23 , no. 2 , pp. 179-211 . https://doi.org/10.1080/10864415.2018.1564550

Title: Stages of User Engagement on Social Commerce Platforms : Analysis with the Navigational Clickstream Data
Author: Kumar, Ashish; Salo, Jari; Li, Hongxiu
Contributor: University of Helsinki, Department of Economics and Management
Date: 2019-04-03
Language: eng
Number of pages: 33
Belongs to series: International journal of electronic commerce
ISSN: 1086-4415
URI: http://hdl.handle.net/10138/321657
Subject: Clickstream data
Dijkstra's shortest path algorithm
hierarchical Bayesian method
multivariate type-2 Tobit
online communities
online platforms
online shopping
PageRank algorithm
social commerce platforms
WORD-OF-MOUTH
BROWSING BEHAVIOR
PURCHASE BEHAVIOR
DECISION-MAKING
WEB SITE
ONLINE
INTERNET
MEDIA
FRAMEWORK
DESIGN
512 Business and Management
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