Specifying the design for customer learning in the mixed reality experience

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Holopainen , J , Vehviläinen , R , Mattila , O , Pöyry , E & Parvinen , P 2020 , Specifying the design for customer learning in the mixed reality experience . in D A Alexandrov , A V Boukhanovsky , A V Chugunov , Y Kabanov , O Koltsova & I Musabirov (eds) , Digital Transformation and Global Society : 4th International Conference, DTGS 2019, St. Petersburg, Russia, June 19–21, 2019, Revised Selected Papers . Communications in Computer and Information Science , vol. 1038 , Springer International Publishing AG , Cham , pp. 300-312 , Digital Transformation & Global Society , St. Petersburg , Russian Federation , 19/06/2019 . https://doi.org/10.1007/978-3-030-37858-5_25

Title: Specifying the design for customer learning in the mixed reality experience
Author: Holopainen, Jani; Vehviläinen, Riikka; Mattila, Osmo; Pöyry, Essi; Parvinen, Petri
Other contributor: Alexandrov, Daniel A.
Boukhanovsky, Alexander V.
Chugunov, Andrei V.
Kabanov, Yury
Koltsova, Olessia
Musabirov, Ilya
Contributor organization: Helsinki Institute of Sustainability Science (HELSUS)
Forest Economics, Business and Society
Department of Forest Sciences
Centre for Consumer Society Research
Doctoral Programme in Sustainable Use of Renewable Natural Resources
Department of Economics and Management
Publisher: Springer International Publishing AG
Date: 2020-02-01
Language: eng
Number of pages: 13
Belongs to series: Digital Transformation and Global Society
Belongs to series: Communications in Computer and Information Science
ISBN: 978-3-030-37857-8
978-3-030-37858-5
ISSN: 1865-0929
DOI: https://doi.org/10.1007/978-3-030-37858-5_25
URI: http://hdl.handle.net/10138/323958
Subject: 512 Business and Management
Peer reviewed: Yes
Usage restriction: openAccess
Self-archived version: acceptedVersion


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