Specifying the design for customer learning in the mixed reality experience

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http://hdl.handle.net/10138/323958

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Holopainen , J , Vehviläinen , R , Mattila , O , Pöyry , E & Parvinen , P 2020 , Specifying the design for customer learning in the mixed reality experience . in D A Alexandrov , A V Boukhanovsky , A V Chugunov , Y Kabanov , O Koltsova & I Musabirov (eds) , Digital Transformation and Global Society : 4th International Conference, DTGS 2019, St. Petersburg, Russia, June 19–21, 2019, Revised Selected Papers . Communications in Computer and Information Science , vol. 1038 , Springer International Publishing AG , Cham , pp. 300-312 , Digital Transformation & Global Society , St. Petersburg , Russian Federation , 19/06/2019 . https://doi.org/10.1007/978-3-030-37858-5_25

Title: Specifying the design for customer learning in the mixed reality experience
Author: Holopainen, Jani; Vehviläinen, Riikka; Mattila, Osmo; Pöyry, Essi; Parvinen, Petri
Editor: Alexandrov, Daniel A.; Boukhanovsky, Alexander V.; Chugunov, Andrei V.; Kabanov, Yury; Koltsova, Olessia; Musabirov, Ilya
Contributor: University of Helsinki, Helsinki Institute of Sustainability Science (HELSUS)
University of Helsinki, Swedish University of Agricultural Sciences
University of Helsinki, Centre for Consumer Society Research
University of Helsinki, Doctoral Programme in Sustainable Use of Renewable Natural Resources
Publisher: Springer International Publishing AG
Date: 2020-02-01
Language: eng
Number of pages: 13
Belongs to series: Digital Transformation and Global Society 4th International Conference, DTGS 2019, St. Petersburg, Russia, June 19–21, 2019, Revised Selected Papers
Belongs to series: Communications in Computer and Information Science
ISBN: 978-3-030-37857-8
978-3-030-37858-5
URI: http://hdl.handle.net/10138/323958
Subject: 512 Business and Management
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