Specifying the design for customer learning in the mixed reality experience

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Holopainen , J , Vehviläinen , R , Mattila , O , Pöyry , E & Parvinen , P 2020 , Specifying the design for customer learning in the mixed reality experience . in D A Alexandrov , A V Boukhanovsky , A V Chugunov , Y Kabanov , O Koltsova & I Musabirov (eds) , Digital Transformation and Global Society : 4th International Conference, DTGS 2019, St. Petersburg, Russia, June 19–21, 2019, Revised Selected Papers . Communications in Computer and Information Science , vol. 1038 , Springer International Publishing AG , Cham , pp. 300-312 , Digital Transformation & Global Society , St. Petersburg , Russian Federation , 19/06/2019 . https://doi.org/10.1007/978-3-030-37858-5_25

Titel: Specifying the design for customer learning in the mixed reality experience
Författare: Holopainen, Jani; Vehviläinen, Riikka; Mattila, Osmo; Pöyry, Essi; Parvinen, Petri
Medarbetare: Alexandrov, Daniel A.
Boukhanovsky, Alexander V.
Chugunov, Andrei V.
Kabanov, Yury
Koltsova, Olessia
Musabirov, Ilya
Upphovmannens organisation: Helsinki Institute of Sustainability Science (HELSUS)
Forest Economics, Business and Society
Department of Forest Sciences
Centre for Consumer Society Research
Doctoral Programme in Sustainable Use of Renewable Natural Resources
Department of Economics and Management
Utgivare: Springer International Publishing AG
Datum: 2020-02-01
Språk: eng
Sidantal: 13
Tillhör serie: Digital Transformation and Global Society
Tillhör serie: Communications in Computer and Information Science
ISBN: 978-3-030-37857-8
978-3-030-37858-5
ISSN: 1865-0929
DOI: https://doi.org/10.1007/978-3-030-37858-5_25
Permanenta länken (URI): http://hdl.handle.net/10138/323958
Subject: 512 Business and Management
Referentgranskad: Ja
Användningsbegränsning: openAccess
Parallelpublicerad version: acceptedVersion


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