Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity

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Jonauskaite , D , Abu-Akel , A , Dael , N , Oberfeld , D , Abdel-Khalek , A M , Al-Rasheed , A S , Antonietti , J-P , Bogushevskaya , V , Chamseddine , A , Chkonia , E , Corona , V , Fonseca-Pedrero , E , Griber , Y A , Grimshaw , G , Hasan , A A , Havelka , J , Hirnstein , M , Karlsson , B S A , Laurent , E , Lindeman , M , Marquardt , L , Mefoh , P , Papadatou-Pastou , M , Perez-Albeniz , A , Pouyan , N , Roinishvili , M , Romanyuk , L , Salgado Montejo , A , Schrag , Y , Sultanova , A , Uuskuela , M , Vainio , S , Wasowicz , G , Zdravkovic , S , Zhang , M & Mohr , C 2020 , ' Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity ' , Psychological Science , vol. 31 , no. 10 , 0956797620948810 , pp. 1245-1260 . https://doi.org/10.1177/0956797620948810

Title: Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity
Author: Jonauskaite, Domicele; Abu-Akel, Ahmad; Dael, Nele; Oberfeld, Daniel; Abdel-Khalek, Ahmed M.; Al-Rasheed, Abdulrahman S.; Antonietti, Jean-Philippe; Bogushevskaya, Victoria; Chamseddine, Amer; Chkonia, Eka; Corona, Violeta; Fonseca-Pedrero, Eduardo; Griber, Yulia A.; Grimshaw, Gina; Hasan, Aya Ahmed; Havelka, Jelena; Hirnstein, Marco; Karlsson, Bodil S. A.; Laurent, Eric; Lindeman, Marjaana; Marquardt, Lynn; Mefoh, Philip; Papadatou-Pastou, Marietta; Perez-Albeniz, Alicia; Pouyan, Niloufar; Roinishvili, Maya; Romanyuk, Lyudmyla; Salgado Montejo, Alejandro; Schrag, Yann; Sultanova, Aygun; Uuskuela, Mari; Vainio, Suvi; Wasowicz, Grazyna; Zdravkovic, Suncica; Zhang, Meng; Mohr, Christine
Contributor organization: Doctoral Programme in Cognition, Learning, Instruction and Communication
Department of Psychology and Logopedics
Department of Mathematics and Statistics
Date: 2020-10
Language: eng
Number of pages: 16
Belongs to series: Psychological Science
ISSN: 0956-7976
DOI: https://doi.org/10.1177/0956797620948810
URI: http://hdl.handle.net/10138/324372
Abstract: Many of us "see red," "feel blue," or "turn green with envy." Are such color-emotion associations fundamental to our shared cognitive architecture, or are they cultural creations learned through our languages and traditions? To answer these questions, we tested emotional associations of colors in 4,598 participants from 30 nations speaking 22 native languages. Participants associated 20 emotion concepts with 12 color terms. Pattern-similarity analyses revealed universal color-emotion associations (average similarity coefficientr= .88). However, local differences were also apparent. A machine-learning algorithm revealed that nation predicted color-emotion associations above and beyond those observed universally. Similarity was greater when nations were linguistically or geographically close. This study highlights robust universal color-emotion associations, further modulated by linguistic and geographic factors. These results pose further theoretical and empirical questions about the affective properties of color and may inform practice in applied domains, such as well-being and design.
Subject: affect
color perception
cultural relativity
pattern analysis
open data
open materials
515 Psychology
Peer reviewed: Yes
Rights: cc_by_nc_nd
Usage restriction: openAccess
Self-archived version: acceptedVersion

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