Empowered by stigma? Pioneer organic farmers' stigma management strategies

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Lähdesmäki , M R , Siltaoja , M , Luomala , H , Puska , P & Kurki , S P 2019 , ' Empowered by stigma? Pioneer organic farmers' stigma management strategies ' , Journal of Rural Studies , vol. 65 , pp. 152-160 . https://doi.org/10.1016/j.jrurstud.2018.10.008

Title: Empowered by stigma? Pioneer organic farmers' stigma management strategies
Author: Lähdesmäki, Merja Riitta; Siltaoja, Marjo; Luomala, Harri; Puska, Petteri; Kurki, Sami Petri
Contributor organization: Ruralia Institute, Seinäjoki
Helsinki Institute of Sustainability Science (HELSUS)
Date: 2019-01
Language: eng
Number of pages: 9
Belongs to series: Journal of Rural Studies
ISSN: 0743-0167
DOI: https://doi.org/10.1016/j.jrurstud.2018.10.008
URI: http://hdl.handle.net/10138/325105
Abstract: Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of the interviews, we provide a model of those strategies that the creation from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer farmers overcame the negative attributes associated with their farmer identities while actively building a agricultural category which was different from that of conventional farming.
Subject: 4111 Agronomy
Organic farmer
Stigmatization
Stigma management
Finland
DIRTY WORK
INSTITUTIONAL ENTREPRENEURSHIP
IDENTITY WORK
CONSTRUCTION
AGRICULTURE
RESILIENCE
MOVEMENT
FOOD
Organic farmer
Stigmatization
Stigma management
Finland
DIRTY WORK
INSTITUTIONAL ENTREPRENEURSHIP
IDENTITY WORK
CONSTRUCTION
AGRICULTURE
RESILIENCE
MOVEMENT
FOOD
Peer reviewed: Yes
Rights: cc_by_nc_nd
Usage restriction: openAccess
Self-archived version: acceptedVersion


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