Mapping the absence : A theological critique of posthumanist influences in marketing and consumer research

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dc.contributor.author Botez, Andrei
dc.contributor.author Hietanen, Joel
dc.contributor.author Tikkanen, Henrikki
dc.date.accessioned 2021-02-27T20:46:03Z
dc.date.available 2021-02-27T20:46:03Z
dc.date.issued 2020-10-12
dc.identifier.citation Botez , A , Hietanen , J & Tikkanen , H 2020 , ' Mapping the absence : A theological critique of posthumanist influences in marketing and consumer research ' , Journal of Marketing Management , vol. 36 , no. 15-16 , pp. 1391-1416 . https://doi.org/10.1080/0267257X.2020.1805491
dc.identifier.other PURE: 143037186
dc.identifier.other PURE UUID: e97dd0da-2fc6-43b2-841d-970380ddcff3
dc.identifier.other RIS: urn:1812991573F06E452C43B8AE32743A88
dc.identifier.other WOS: 000562627800001
dc.identifier.uri http://hdl.handle.net/10138/327200
dc.description.abstract In this study, we critically examine the ongoing adoption of various posthumanist influences into the fields of marketing and consumer research from a theological perspective. By conducting a theological-historical assessment, we propose that it is not posthuman notions of human/technology relations, nor their broader context in the emerging non-representational paradigms, that mark radically new disruptions in the continuing restructuring of the disciplines of marketing and consumer research. Instead, we argue that what is taking place is an implicit adherence to a contemporary form of age-old Christian dogma. As a radical conjecture, we thus propose that an identification of certain similarities between Christian dogma and the grounds for various posthumanist frameworks suggest that posthuman thought may well herald the global dissemination of a far more elusive, authoritarian, and hegemonic system than that which posthumanists typically claim to have abandoned. Consequently, we elaborate on implications to developments in marketing thought. en
dc.format.extent 26
dc.language.iso eng
dc.relation.ispartof Journal of Marketing Management
dc.rights cc_by_nc_nd
dc.rights.uri info:eu-repo/semantics/openAccess
dc.subject 512 Business and Management
dc.subject 614 Theology
dc.subject Posthumanism
dc.subject non-representational theory
dc.subject theology
dc.subject technology
dc.subject consumer culture
dc.subject modernism
dc.subject Christianity
dc.subject CULTURE THEORY
dc.subject CONSUMPTION
dc.subject RELIGION
dc.subject WORLDS
dc.subject ANTHROPOCENE
dc.subject EPISTEMOLOGY
dc.subject ASSEMBLAGE
dc.subject SOCIOLOGY
dc.subject IDENTITY
dc.subject HERITAGE
dc.title Mapping the absence : A theological critique of posthumanist influences in marketing and consumer research en
dc.type Article
dc.contributor.organization Centre for Consumer Society Research
dc.description.reviewstatus Peer reviewed
dc.relation.doi https://doi.org/10.1080/0267257X.2020.1805491
dc.relation.issn 0267-257X
dc.rights.accesslevel openAccess
dc.type.version publishedVersion

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