Consumer Trust in a Health-Enhancing Innovation : Comparisons between Finland, Germany, and the United Kingdom

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dc.contributor.author Puhakka, Riikka
dc.contributor.author Ollila, Sari
dc.contributor.author Valve, Raisa
dc.contributor.author Sinkkonen, Aki Tapio
dc.date.accessioned 2021-05-17T22:22:05Z
dc.date.available 2021-12-17T22:02:51Z
dc.date.issued 2019-04-23
dc.identifier.citation Puhakka , R , Ollila , S , Valve , R & Sinkkonen , A T 2019 , ' Consumer Trust in a Health-Enhancing Innovation : Comparisons between Finland, Germany, and the United Kingdom ' , Journal of International Consumer Marketing , vol. 31 , no. 2 , pp. 162-176 . https://doi.org/10.1080/08961530.2018.1498757
dc.identifier.other PURE: 119857639
dc.identifier.other PURE UUID: 82f49af6-4385-4e8a-be2f-ccdf6a810517
dc.identifier.other Scopus: 85057314109
dc.identifier.other WOS: 000469913900007
dc.identifier.other ORCID: /0000-0002-6821-553X/work/60403560
dc.identifier.other ORCID: /0000-0003-4688-7711/work/60404697
dc.identifier.other ORCID: /0000-0001-6546-0444/work/60407137
dc.identifier.uri http://hdl.handle.net/10138/329982
dc.description.abstract A health effect is a credence quality feature which is difficult for consumers to detect, and they need to be convinced of its trustworthiness. This study explores the role of trust-related arguments in Finnish, German, and British consumers' willingness to try a novel health-enhancing, non-edible product. Scientific evidence in particular would convince consumers, particularly Finnish ones, to try a product. Receiving recommendations from other users was more important for younger than for older respondents when it came to trying this type of product. Different marketing strategies may be needed to convince potential users of the benefits of a novel product. en
dc.format.extent 15
dc.language.iso eng
dc.relation.ispartof Journal of International Consumer Marketing
dc.rights.uri info:eu-repo/semantics/openAccess
dc.subject CARE
dc.subject DETERMINANTS
dc.subject FUNCTIONAL FOODS
dc.subject INFORMATION
dc.subject PERCEPTION
dc.subject PRODUCT DEVELOPMENT
dc.subject PUBLIC ACCEPTANCE
dc.subject RISK
dc.subject SAFETY
dc.subject Trust
dc.subject WILLINGNESS-TO-PAY
dc.subject consumer behavior
dc.subject health
dc.subject innovation
dc.subject willingness to try
dc.subject 511 Economics
dc.title Consumer Trust in a Health-Enhancing Innovation : Comparisons between Finland, Germany, and the United Kingdom en
dc.type Article
dc.contributor.organization Ecosystems and Environment Research Programme
dc.contributor.organization Helsinki Institute of Sustainability Science (HELSUS)
dc.contributor.organization Nature-Based Solutions
dc.contributor.organization Department of Food and Nutrition
dc.contributor.organization Nutrition Science
dc.contributor.organization Aki Tapio Sinkkonen / Principal Investigator
dc.description.reviewstatus Peer reviewed
dc.relation.doi https://doi.org/10.1080/08961530.2018.1498757
dc.relation.issn 0896-1530
dc.rights.accesslevel openAccess
dc.type.version acceptedVersion

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