A consumption timecycle: contextually situated and temporally recurring experiences

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dc.contributor.author Ryynänen, Toni
dc.contributor.author Heinonen, Visa
dc.date.accessioned 2021-07-08T13:14:01Z
dc.date.available 2021-07-08T13:14:01Z
dc.date.issued 2021-03-22
dc.identifier.citation Ryynänen , T & Heinonen , V 2021 , ' A consumption timecycle: contextually situated and temporally recurring experiences ' , Qualitative Market Research , vol. 24 , no. 2 , pp. 221-239 . https://doi.org/10.1108/qmr-02-2020-0024
dc.identifier.other PURE: 142988884
dc.identifier.other PURE UUID: 1cac54a6-fb68-4f78-93b7-518059cd59a8
dc.identifier.other Bibtex: Ryynnen2020
dc.identifier.other WOS: 000563577400001
dc.identifier.other ORCID: /0000-0002-5384-4106/work/96736547
dc.identifier.other ORCID: /0000-0002-3710-5311/work/96736732
dc.identifier.uri http://hdl.handle.net/10138/332299
dc.description.abstract Purpose Temporal consumption experiences have been conceptualised as universal, subjective or practice-based experiences. Little research, though, addresses such experiences in conjunction with the repeated and situational consumption events that bring them about. The purpose of this paper is to extend current knowledge by examining how the temporal and situational intertwine during consumption events. For this purpose, the concept of a consumption timecycle based on the research data is constructed. Design/methodology/approach The paper takes a longitudinal and researcher-led approach to study temporal consumption experiences. The data was collected through participant observations, video recordings and personal subjective introspections during three consecutive annual Nordic motorcycle consumer trade shows (2014-2016). The data was analysed using an interpretive approach. Findings The results demonstrate five temporalities that characterise a consumption timecycle as follows: emerging, core, intensifying, fading and idle-time temporalities. The features of these temporal experiences are presented in the conclusions section of the paper. Research limitations/implications Recalled temporal experiences are mediated experiences and they differ from lived experiences. The transferability or generalisability of the results might be limited, as the case is situated in the Nordic context. Originality/value The paper presents the novel concept of a consumption timecycle that extends current debates about consumer time. The consumption timecycle is contrasted with established temporal concepts in consumer and marketing research. en
dc.format.extent 19
dc.language.iso eng
dc.relation.ispartof Qualitative Market Research
dc.rights cc_by
dc.rights.uri info:eu-repo/semantics/openAccess
dc.subject 512 Business and Management
dc.subject Consumption
dc.subject Time
dc.subject Observation
dc.subject Consumer trade show
dc.subject Subjective introspection
dc.subject Timecycle
dc.subject AMERICAN-WEST
dc.subject TIME
dc.subject ETHNOGRAPHY
dc.subject PERCEPTION
dc.subject BEHAVIOR
dc.subject CULTURE
dc.subject MARKET
dc.subject SHOW
dc.title A consumption timecycle: contextually situated and temporally recurring experiences en
dc.type Article
dc.contributor.organization Ruralia Institute, Mikkeli
dc.contributor.organization Centre for Consumer Society Research
dc.description.reviewstatus Peer reviewed
dc.relation.doi https://doi.org/10.1108/qmr-02-2020-0024
dc.relation.issn 1352-2752
dc.rights.accesslevel openAccess
dc.type.version publishedVersion

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