Online identities and social influence in social media gambling exposure : A four-country study on young people

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dc.contributor University of Helsinki, Institute of Criminology and Legal Policy en Sirola, Anu Kaakinen, Markus Savolainen, Iina Paek, Hye-Jin Zych, Izabela Oksanen, Atte 2021-07-21T07:11:02Z 2021-07-21T07:11:02Z 2021-07
dc.identifier.citation Sirola , A , Kaakinen , M , Savolainen , I , Paek , H-J , Zych , I & Oksanen , A 2021 , ' Online identities and social influence in social media gambling exposure : A four-country study on young people ' , Telematics and Informatics , vol. 60 , 101582 . en
dc.identifier.issn 0736-5853
dc.identifier.other PURE: 165431630
dc.identifier.other PURE UUID: bb5c6e3e-e688-4f22-a608-d9c146f87e17
dc.identifier.other WOS: 000654060700011
dc.description.abstract Social media tends to gather users around social cliques consisting of similar-minded individuals and shared identities. These online group processes can have significant influence on user behavior, which is alarming when considering risky behaviors such as gambling. This study examined how online clique involvement predicts young people's interest in gambling content and following observed group norms on social media. Survey respondents were 15-25-year-olds from Finland (n = 1200), the United States (n = 1212), South Korea (n = 1192) and Spain (n = 1212). A self-reported measure of online clique involvement and a gambling-related social media vignette experiment were utilized. The results show that online clique involvement was related to higher interest in gambling content. Content liked by a majority gathered more interest, indicating conformity to a group norm. This finding was especially true among participants with past involvement in online cliques, and the association was strongest in South Korea. The tendency to participate in online clique behavior creates a potentially risky setting when encountering online gambling content, because it may accentuate the effect of observed group norms. Interacting with gambling content increases the visibility of such content due to algorithmic filtering technologies, which can fuel gambling-related intentions and behaviors, and normalize gambling. en
dc.format.extent 15
dc.language.iso eng
dc.relation.ispartof Telematics and Informatics
dc.rights en
dc.subject Social media en
dc.subject Online cliques en
dc.subject Young people en
dc.subject Group processes en
dc.subject Gambling en
dc.subject PEER INFLUENCE en
dc.subject DECISION-MAKING en
dc.subject SELF-DISCLOSURE en
dc.subject RISK en
dc.subject NEWS en
dc.subject ADVERTISEMENTS en
dc.subject INDIVIDUALISM en
dc.subject ADOLESCENCE en
dc.subject PREVALENCE en
dc.subject ATTITUDES en
dc.subject 113 Computer and information sciences en
dc.title Online identities and social influence in social media gambling exposure : A four-country study on young people en
dc.type Article
dc.description.version Peer reviewed
dc.type.uri info:eu-repo/semantics/other
dc.type.uri info:eu-repo/semantics/publishedVersion

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