Get some respect – buy organic foods! When everyday consumer choices serve as prosocial status signaling

Show simple item record Luomala, Harri Puska, Petteri Lähdesmäki, Merja Siltaoja, Marjo Kurki, Sami 2021-10-21T22:10:46Z 2021-12-18T03:45:57Z 2020-02-01
dc.identifier.citation Luomala , H , Puska , P , Lähdesmäki , M , Siltaoja , M & Kurki , S 2020 , ' Get some respect – buy organic foods! When everyday consumer choices serve as prosocial status signaling ' , Appetite , vol. 145 , 104492 .
dc.identifier.other PURE: 127621670
dc.identifier.other PURE UUID: 00d4b87e-5616-47f9-9988-a95b6a0f822a
dc.identifier.other RIS: urn:51BDC0832CD4C47515E675F1E25A84B1
dc.identifier.other WOS: 000532259100013
dc.description.abstract Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring organic foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach allows the analysis of both the more and less conscious reactions of consumers. Study 1 shows that the image of consumers favoring organic product versions is marked by characteristics consistent with prosocial status signaling. Study 2 replicates these findings with another sample and a wider range of products and demonstrate that observers’ conservative values influence the image formed of organic food users. Study 3 establishes that similar image effects also emerge through a less conscious formation process and that they extend to how organic food users are socially treated. This research advances the current understanding concerning the interlinkages between organic food usage, prosocial status signaling, consumer impressions and reputation management. Substantively, the studies provide novel compelling empirical evidence for the ability of non-luxurious everyday consumer behaviors to qualify as prosocial status signaling. Conceptually, the integration of evolutionary and sociocultural perspectives represents a major contribution. More specifically, this research yields new understanding as regards the role of individual variation in sensing and interpreting status symbols. en
dc.format.extent 15
dc.language.iso eng
dc.relation.ispartof Appetite
dc.rights cc_by_nc_nd
dc.rights.uri info:eu-repo/semantics/openAccess
dc.subject 416 Food Science
dc.subject 5141 Sociology
dc.subject Food
dc.subject Consumer image
dc.subject Costly signaling
dc.subject Status
dc.subject Organic
dc.subject Prosociality
dc.subject BEHAVIOR
dc.subject TASTE
dc.subject GREEN
dc.subject VALUES
dc.subject MOTIVES
dc.subject CONSUMPTION
dc.subject 511 Economics
dc.title Get some respect – buy organic foods! When everyday consumer choices serve as prosocial status signaling en
dc.type Article
dc.contributor.organization Ruralia Institute, Seinäjoki
dc.contributor.organization Helsinki Institute of Sustainability Science (HELSUS)
dc.description.reviewstatus Peer reviewed
dc.relation.issn 0195-6663
dc.rights.accesslevel openAccess
dc.type.version acceptedVersion

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