The Role of Behavioural Economics in Shaping Remedies for Facebook’s Excessive Data Gathering

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Mäihäniemi , B 2022 , ' The Role of Behavioural Economics in Shaping Remedies for Facebook’s Excessive Data Gathering ' , Computer law & security review , vol. 46 , 105709 , pp. 1-15 . https://doi.org/10.1016/j.clsr.2022.105709

Title: The Role of Behavioural Economics in Shaping Remedies for Facebook’s Excessive Data Gathering
Author: Mäihäniemi, Beata
Contributor organization: Faculty of Law
Date: 2022-09
Language: eng
Number of pages: 15
Belongs to series: Computer law & security review
ISSN: 0267-3649
DOI: https://doi.org/10.1016/j.clsr.2022.105709
URI: http://hdl.handle.net/10138/346311
Abstract: Currently, users disregard the low level of privacy protection and allow excessive data gathering by dominant online platforms. In return, they receive personalised social-media services from such companies. However, the fault is not entirely with consumers. This article aims to identify the circumstances that support excessive data gathering and argues that gatekeepers both exploit several heuristics that lead to cognitive biases and take advantage of the asymmetries of power and information confronting consumers. This article highlights the shift from neoclassical to behavioural economics and claims that the latter offers a convincing account of the situation consumers face in digital markets. By framing the problem as the exploitation of users’ behaviours, remedies can be formulated for the problem in question.
Subject: 513 Law
Peer reviewed: Yes
Rights: cc_by
Usage restriction: openAccess
Self-archived version: publishedVersion


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