The Role of Behavioural Economics in Shaping Remedies for Facebook’s Excessive Data Gathering

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Mäihäniemi , B 2022 , ' The Role of Behavioural Economics in Shaping Remedies for Facebook’s Excessive Data Gathering ' , Computer law & security review , vol. 46 , 105709 , pp. 1-15 . https://doi.org/10.1016/j.clsr.2022.105709

Title: The Role of Behavioural Economics in Shaping Remedies for Facebook’s Excessive Data Gathering
Author: Mäihäniemi, Beata
Contributor organization: Faculty of Law
Date: 2022-09
Language: eng
Number of pages: 15
Belongs to series: Computer law & security review
ISSN: 0267-3649
DOI: https://doi.org/10.1016/j.clsr.2022.105709
URI: http://hdl.handle.net/10138/346311
Abstract: Currently, users disregard the low level of privacy protection and allow excessive data gath-ering by dominant online platforms. In return, they receive personalised social-media ser-vices from such companies. However, the fault is not entirely with consumers. This article aims to identify the circumstances that support excessive data gathering and argues that gatekeepers both exploit several heuristics that lead to cognitive biases and take advantage of the asymmetries of power and information confronting consumers. This article high-lights the shift from neoclassical to behavioural economics and claims that the latter offers a convincing account of the situation consumers face in digital markets. By framing the problem as the exploitation of users' behaviours, remedies can be formulated for the prob-lem in question. (c) 2022 Beata Maihaniemi. Published by Elsevier Ltd. This is an open access article under the CC BY license ( http://creativecommons.org/licenses/by/4.0/ )
Subject: 513 Law
Big data
Behavioural economics
Facebook
Competition law
Data protection
European general data protection
regulation
PSYCHOLOGY
RATIONALITY
COMPETITION
HEURISTICS
PRIVACY
Peer reviewed: Yes
Rights: cc_by
Usage restriction: openAccess
Self-archived version: publishedVersion


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