Service development as practice: A rhetorical analysis of customer-related arguments in a service development project

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Titel: Service development as practice: A rhetorical analysis of customer-related arguments in a service development project
Author: von Koskull, Catharina; Fougère, Martin
Medarbetare: Hanken School of Economics, CERS - Centre for Relationship Marketing and Service Management, HelsinkiHanken School of Economics, Management and Organisation, Helsinki
Citation: von Koskull , C & Fougère , M 2011 , ' Service development as practice: A rhetorical analysis of customer-related arguments in a service development project ' SCANDINAVIAN JOURNAL OF MANAGEMENT , vol 27 , no. 2 , pp. 205-220 .
Tillhör serie: SCANDINAVIAN JOURNAL OF MANAGEMENT
ISSN: 0956-5221
Permanenta länken (URI): http://hdl.handle.net/10138/36892
Datum: 2011
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