Service development as practice: A rhetorical analysis of customer-related arguments in a service development project

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dc.contributor Hanken School of Economics, CERS - Centre for Relationship Marketing and Service Management, Helsinki en
dc.contributor Hanken School of Economics, Management and Organisation, Helsinki en
dc.contributor.author von Koskull, Catharina
dc.contributor.author Fougère, Martin
dc.date.accessioned 2012-09-20T12:33:00Z
dc.date.available 2012-09-20T12:33:00Z
dc.date.issued 2011
dc.identifier.citation von Koskull , C & Fougère , M 2011 , ' Service development as practice: A rhetorical analysis of customer-related arguments in a service development project ' SCANDINAVIAN JOURNAL OF MANAGEMENT , vol 27 , no. 2 , pp. 205-220 . en
dc.identifier.issn 0956-5221
dc.identifier.other PURE: 348508
dc.identifier.other WOS: 000292014900003
dc.identifier.uri http://hdl.handle.net/10138/36892
dc.format.extent 16
dc.language.iso eng
dc.publisher Pergamon (Elsevier BV)
dc.relation.ispartof SCANDINAVIAN JOURNAL OF MANAGEMENT
dc.subject Customer orientation en
dc.subject Ethnography en
dc.subject Marketing as practice en
dc.subject Rhetoric en
dc.subject Service development en
dc.subject PRODUCT DEVELOPMENT en
dc.subject DISCOURSE en
dc.subject INVOLVEMENT en
dc.subject INNOVATION en
dc.subject SUCCESS en
dc.subject STRATEGIES en
dc.subject INDUSTRY en
dc.subject DESIGN en
dc.subject FIRM en
dc.subject 512 Business and Management en
dc.subject KOTA2011 en
dc.title Service development as practice: A rhetorical analysis of customer-related arguments in a service development project en
dc.type A1 Refereed journal article, original research
dc.identifier.doi http://dx.doi.org/10.1016/j.scaman.2010.07.002
dc.type.dcmitype textfile
dc.type.uri info:eu-repo/semantics/article
dc.contributor.pbl
dc.contributor.pbl

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