How Do Customers and Pharmacists Experience Generic Substitution?

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Use this URL to link or cite this item: http://hdl.handle.net/10138/37227
Title: How Do Customers and Pharmacists Experience Generic Substitution?
Author: Gill, Liz; Helkkula, Anu; Cobelli, Nicola; White, Lesley
Contributor: Hanken School of Economics, CERS - Centre for Relationship Marketing and Service Management, Helsinki
Citation: Gill , L , Helkkula , A , Cobelli , N & White , L 2010 , ' How Do Customers and Pharmacists Experience Generic Substitution? ' International Journal of Pharmaceutical and Healthcare Marketing , vol 4 , no. 4 , pp. 375-395 . , 10.1108/17506121011095218
Belongs to series: International Journal of Pharmaceutical and Healthcare Marketing
ISSN: 1750-6123
URI: http://hdl.handle.net/10138/37227
Date: 2010
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