How Do Customers and Pharmacists Experience Generic Substitution?

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dc.contributor Hanken School of Economics, CERS - Centre for Relationship Marketing and Service Management, Helsinki en
dc.contributor.author Gill, Liz
dc.contributor.author Helkkula, Anu
dc.contributor.author Cobelli, Nicola
dc.contributor.author White, Lesley
dc.date.accessioned 2012-10-12T13:39:00Z
dc.date.available 2012-10-12T13:39:00Z
dc.date.issued 2010
dc.identifier.citation Gill , L , Helkkula , A , Cobelli , N & White , L 2010 , ' How Do Customers and Pharmacists Experience Generic Substitution? ' International Journal of Pharmaceutical and Healthcare Marketing , vol 4 , no. 4 , pp. 375-395 . , 10.1108/17506121011095218 en
dc.identifier.issn 1750-6123
dc.identifier.other PURE: 436823
dc.identifier.uri http://hdl.handle.net/10138/37227
dc.format.extent 21
dc.language.iso eng
dc.publisher Emerald
dc.relation.ispartof International Journal of Pharmaceutical and Healthcare Marketing
dc.title How Do Customers and Pharmacists Experience Generic Substitution? en
dc.type A1 Refereed journal article, original research
dc.identifier.doi http://dx.doi.org/10.1108/17506121011095218
dc.type.dcmitype textfile
dc.type.uri info:eu-repo/semantics/article
dc.contributor.pbl

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