Narratives and Metaphors in Service Development

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Use this URL to link or cite this item: http://hdl.handle.net/10138/37228
Title: Narratives and Metaphors in Service Development
Author: Helkkula, Anu; Pihlström, Minna Hannele
Contributor: Hanken School of Economics, CERS - Centre for Relationship Marketing and Service Management, HelsinkiHanken School of Economics, Marketing, Helsinki
Citation: Helkkula , A & Pihlström , M H 2010 , ' Narratives and Metaphors in Service Development ' Qualitative Market Research , vol 13 , no. 4 , pp. 354-371 .
Belongs to series: Qualitative Market Research
ISSN: 1352-2752
URI: http://hdl.handle.net/10138/37228
Date: 2010
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