Narratives and Metaphors in Service Development

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dc.contributor Hanken School of Economics, CERS - Centre for Relationship Marketing and Service Management, Helsinki en
dc.contributor Hanken School of Economics, Marketing, Helsinki en
dc.contributor.author Helkkula, Anu
dc.contributor.author Pihlström, Minna Hannele
dc.date.accessioned 2012-10-12T13:40:01Z
dc.date.available 2012-10-12T13:40:01Z
dc.date.issued 2010
dc.identifier.citation Helkkula , A & Pihlström , M H 2010 , ' Narratives and Metaphors in Service Development ' Qualitative Market Research , vol 13 , no. 4 , pp. 354-371 . en
dc.identifier.issn 1352-2752
dc.identifier.other PURE: 125633
dc.identifier.uri http://hdl.handle.net/10138/37228
dc.format.extent 12
dc.language.iso eng
dc.publisher Emerald Group Publishing
dc.relation.ispartof Qualitative Market Research
dc.subject KOTA2010 en
dc.title Narratives and Metaphors in Service Development en
dc.type A1 Refereed journal article, original research
dc.type.dcmitype textfile
dc.type.uri info:eu-repo/semantics/article
dc.contributor.pbl

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