Modelling multimodal genre in print media

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Hiippala , T 2012 , ' Modelling multimodal genre in print media : A case study of tourist brochures ' in Culture of Communication / Communication of Culture. Culture de la Communication / Communication de la Culture. Cultura de la Comunicación / Comunicación de la Cultura. : Proceedings of the 10th World Congress of the International Association for Semiotic Studies (IASS/AIS) , pp. 1501-1510 .

Title: Modelling multimodal genre in print media;
A case study of tourist brochures
Author: Hiippala, Tuomo
Contributor: University of Helsinki, Department of Modern Languages
Belongs to series: Culture of Communication / Communication of Culture. Culture de la Communication / Communication de la Culture. Cultura de la Comunicación / Comunicación de la Cultura. Proceedings of the 10th World Congress of the International Association for Semiotic Studies (IASS/AIS)
Peer review status: Non peer reviewed
URI: http://hdl.handle.net/10138/37710
Date: 2012
Subject: 6121 Languages
multimodality
genre
print media
518 Media and communications
multimodality
genre
print media


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