Gender and female entrepreneurship in a pro-entrepreneurship magazine

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dc.contributor Svenska handelshögskolan, institutionen för företagsledning och organisation, entreprenörskap och företagsledning sv
dc.contributor Hanken School of Economics, Department of Management and Organisation, Entrepreneurship and Management en
dc.contributor.author Pietiläinen, Tarja
dc.date.accessioned 2011-03-02T14:07:56Z
dc.date.available 2011-03-02T14:07:56Z
dc.date.issued 2001
dc.identifier.isbn 951-555-691-0
dc.identifier.issn 0357-4598
dc.identifier.uri http://hdl.handle.net/10227/156
dc.identifier.uri URN:ISBN:951-555-691-0
dc.description.abstract In this working paper I discuss gendered entrepreneurship by exploring how the media writes about female entrepreneurship. The starting point is that the media when talking and writing about female entrepreneurs and female entrepreneurship, mould meanings of gender in entrepreneurship. I view entrepreneurship and gender as socially constructed, discursive phenomena. To uncover the processes of constructing gender in female entrepreneurship this paper applies a discursive framework, which treats language as a representational system producing and circulating meaning. The focus on language use as action implies that practises of writing and talking about female entrepreneurship ‘make’ gender as much as the women entrepreneurs) themselves: both involve working on culturally shared meanings to make reality intelligible. The data consists of articles published in Yrittäjä, a pro-SME magazine, in 1990-1997. In the analysis I show how gender is constructed in media talk. as a women’s issue Women entrepreneurs are constantly compared with men and with an implicitly masculine ideal of entrepreneurship and with strengths and weaknesses of women are displayed pointing out that the meaning making of gender taking place in the data refers to equality discourse. Finally I discuss possible consequences of the hegemonic equality discourse and suggest lines of further research. fi
dc.format.extent 1837 bytes
dc.format.extent 147999 bytes
dc.format.mimetype application/pdf
dc.format.mimetype text/plain
dc.language.iso en
dc.publisher Svenska handelshögskolan sv
dc.publisher Hanken School of Economics en
dc.relation.ispartofseries Working Papers
dc.relation.ispartofseries 458
dc.rights Publikationen är skyddad av upphovsrätten. Den får läsas och skrivas ut för personligt bruk. Användning i kommersiellt syfte är förbjuden. sv
dc.rights This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.subject entrepreneurship fi
dc.subject gender fi
dc.subject woman fi
dc.subject female fi
dc.subject discourse fi
dc.subject media fi
dc.subject entrepreneur fi
dc.subject.other Management and Organisation fi
dc.title Gender and female entrepreneurship in a pro-entrepreneurship magazine fi
dc.type.dcmitype Text

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