Global capitalism meets national spirit: Discourses in media texts on a cross-border acquisition

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http://hdl.handle.net/10227/759

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Journal of Management Inquiry, 2003, 12(4), 377-393

Titel: Global capitalism meets national spirit: Discourses in media texts on a cross-border acquisition
Författare: Tienari, Janne; Vaara, Eero; Björkman, Ingmar
Utgivare: Sage Publications
Datum: 2010-12-21
Språk: en
DOI: 10.1177/1056492603258975
Permanenta länken (URI): http://hdl.handle.net/10227/759
Abstrakt: In this article, the authors explore media coverage of a recent acquisition across national borders. Their starting point is that the media represent a key arena of “discursive strategizing” for actors such as corporate managers. They illustrate and specify how global capitalism, as discourse relying on economic and financial rationale and exemplified here by the acquiring firm’s attempts to expand, meets national spirit, exemplified here by the complexity in selling the acquisition target to foreigners. The main contribution of this study lies in identifying how key actors draw on and mobilize rationalistic and nationalistic discourses in public discussion. The analysis illustrates that the same actors can draw on different—even contradictory—discourses at different points in time. Furthermore, different actors—even with opposing objectives—may draw on the same discourse in legitimizing their positions and pursuing specific ends.
Subject: media
discourse
acquisitions
global
nationalism


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