Pettersson, KatarinaSakki, InariDemasi, Mirko A.Burke, ShaniTileaga, Cristian2023-02-042025-08-252020Pettersson, K & Sakki, I 2020, Analysing Multimodal Communication and Persuasion in Populist Radical Right Political Blogs. in M A Demasi, S Burke & C Tileaga (eds), Political Communication : Discursive Perspectives. Palgrave Studies in Discursive Psychology, Palgrave Macmillan, Cham, pp. 175-203. https://doi.org/10.1007/978-3-030-60223-9_7ORCID: /0000-0001-8336-9505/work/90052299ORCID: /0000-0001-8717-5804/work/175555328http://hdl.handle.net/10138/354129This chapter discusses how populist radical right politicians utilise political blogs for political communication and persuasion. Applying a critical discursive and visual rhetorical analytical approach on a case example of a Finnish populist radical right-wing political blog, the chapter shows that use of digital and visual communicative tools allows politicians to express negative views about immigrants and minorities without expressing an explicit personal opinion, thus avoiding coming across as xenophobic or prejudiced. The chapter discusses the social and political implications of the political blog discourse and draws attention to the importance of the social media for the electoral fortunes of populist radical right-wing parties. Finally, it encourages discursive researchers in the future to pay analytic attention to various non-verbal, especially visual, forms of online political communication and persuasion.29enginfo:eu-repo/semantics/openAccess5144 Social psychologyChapteropenAccess4ad503e4-bab5-4580-9062-e7dc1efad0c2