Monthly download statistics

The entire DSpace / Asiakasorganisaatiot / DHanken Digital Repository of Hanken School of Economics / Doctoral theses / Marketing1 / 20232 / 20233 / 20234 / 20235 / 20236 / 20237 / 20238 / 20239 / 202310 / 202311 / 202312 / 2023Total
A Continuation of the Happiness Success Story: Does Happiness Impact Service Quality?17 10 8 8 27 9 5 17 5 4 6 14 130
A Relationship Mediated Theory of Internal Marketing (summary section only)31 24 34 31 35 25 18 28 25 21 15 7 294
Adaptation in triadic business relationship settings: A study in corporate travel management10 10 12 11 19 17 3 3 2 1 2 1 91
Brand Spillover Effects of Unconventional Innovations0 0 0 0 0 0 0 0 0 0 0 0 0
Budskapsfabriken : dominerande teorier och synsätt på marknadskommunikation0 0 0 0 0 0 0 0 0 0 0 0 0
Coherence or diversity in corporate identity?: Varying perceptions of the company as sources for corporate branding13 33 26 15 22 0 2 1 6 4 4 2 128
Collective Network Capability in International Project Business Networks - A Case Study of the Business Network for the Ashanti Electrification Project in Ghana6 4 5 3 9 6 1 1 2 1 1 3 42
Colours as Non-Verbal Signs on Packages26 31 31 27 24 15 21 20 8 6 7 6 222
Consumer Evaluation of Hybrid Innovations (summary section only)3 4 3 8 4 5 0 1 0 0 2 0 30
Cultural Ideals, Practices and Value Propositions in Consumer Everyday Value Creation20 18 23 10 25 10 2 2 0 2 3 0 115
Customer Activity: A Perspective on Service Use20 24 21 32 18 6 11 20 13 12 6 7 190
Customer asset management in action: using customers portfolio for allocating resources across business-to-business relationships for improved shareholder value3 6 17 21 10 14 27 41 4 6 5 4 158
Customer asset management in action: using customers portfolio for allocating resources across business-to-business relationships for improved shareholder value22 25 22 38 27 34 8 2 3 11 11 4 207
Customer Value Formation in Practice: A Practice-Theoretical Approach21 26 25 51 24 24 16 30 34 39 40 13 343
Customer Value in E-Service: Conceptual Foundation and Empirical Evidence14 18 16 33 15 19 7 10 21 7 7 1 168
Customer Value of Website Communication in Business-to-business Relationships16 4 8 20 14 10 2 1 1 11 7 2 96
Den anonyma seniorkonsumenten identifieras: Om identitetsskapande processer i en marknadsföringskontext42 34 35 22 18 5 4 5 7 8 4 62 246
Dimensionality of the Consumer Perceived Value of Product Colour13 11 13 18 14 7 6 0 5 3 2 0 92
Early-Phase Market Organizing in Subsistence Settings15 15 9 13 13 0 3 1 3 2 3 1 78
Essays on (Un)sustainable Consumer Behavior : The Context of Grocery Retailing, Food Consumption and Travel0 0 0 0 0 0 0 0 0 0 0 0 0
Every Piece Matters : Technology and Service Integration for Individual Empowerment0 0 0 0 0 0 0 60 51 13 6 6 136
Experientializing – how C2C communication becomes part of the service experience22 25 17 65 14 4 1 5 8 3 1 0 165
Exploring Customer Experiences with Smart Self-service: A Customer Ecosystem Approach12 17 20 8 12 0 3 1 3 5 3 2 86
Fading Customer Relationships8 12 11 9 13 8 3 6 4 6 5 4 89
Faktorer som initierar och påverkar prat i långsiktiga relationer17 15 22 7 12 9 2 6 4 0 1 1 96
Family as a customer experiencing co-created service value12 6 19 41 33 10 8 5 8 5 4 1 152
How Digital Worlds Become Material: An Ethnographic and Netnographic Investigation in Second Life30 28 19 47 20 15 2 0 4 3 3 2 173
How Do Customers Perceive Value-In-Use? Empirical Insights from Bank Service Stories14 28 47 20 23 11 10 6 5 8 4 5 181
Hur den aktiva kunden konstruerar budskap - Ett synsätt inom relationskommunikation12 8 15 4 22 13 0 11 12 13 10 5 125
Hur uppkommer värde för kunden?354 304 181 106 64 50 2 11 6 7 9 9 1103
I Would Walk 10 000 Steps: The Role of Smart Technology Services in Responsibilisation of Consumer Well-Being17 27 25 17 13 1 2 2 13 8 1 0 126
Image Heritage - The Temporal Dimension in Consumers' Corporate Image Constructions11 8 15 19 20 18 6 6 5 9 5 2 124
Informell marknadskommunikation. Teoretisk analys jämte en studie av användningsmöjligheter inom banksektorn49 35 28 14 18 2 3 7 4 7 1 3 171
Integrerat och sekventiellt samarbete mellan konkurrenter: En studie av små och medelstora företag i en internationell kontext32 18 25 21 21 7 4 21 18 10 5 3 185
Language Influence in Services: Perceived Importance of Native Language Use in Service Encounters6 11 10 22 15 11 5 5 14 7 26 9 141
Let Me Tell You a Story: Consumer Responses to Company-Created Brand Stories40 27 23 41 71 0 2 0 7 8 12 18 249
Making Sense of Customer Relationships: A Consumer Perspective12 10 33 9 52 0 0 1 6 3 5 2 133
Market Representations in Action: Foundations for the Performativity of Representations in Marketing14 10 12 6 12 2 20 8 5 2 4 5 100
Marketing in the Rise of Online Data : Dealing with the Shifts in Firm-Consumer Information Asymmetry17 14 20 14 16 0 1 1 7 7 2 4 103
Meaningfulness and the Significance of Things: An Exploration of Meaningful Consumer-Object Relations20 14 13 6 23 0 4 0 6 9 4 5 104
Multidimensionality of Actors in Business Networks: The Influence of Social Action in Pharmacy Networks in Finland16 4 5 10 11 8 0 8 3 12 10 3 90
Offering Development in the Restaurant Sector. A Comparison Between Customer Perceptions and Management Beliefs27 81 42 36 53 18 6 9 8 2 21 7 310
Perceived Value of Mobile Service Use and its Consequences65 119 207 820 84 67 24 54 66 32 36 18 1592
Power and Distribution Network Structure in the People's Republic of China - The Case of an Inland City in Transition16 27 16 28 25 13 2 4 5 3 2 5 146
Profitable Customer Management: A Study in Retail Banking14 14 13 17 15 5 3 5 1 1 4 3 95
Reklam och marknadsföringstänkande i Finland : Varuhuset Stockmanns annonsering under 100 år16 22 21 11 19 0 4 5 9 12 16 11 146
Relationship Drivers in Provider - Consumer Relationships. Empirical Studies of Customer Loyalty Programs (första upplagan slutsåld / first edition sold out, 'print on demand' 60 €)11 17 12 16 12 16 3 4 5 14 4 3 117
Service Experience in an Innovation Context19 8 8 17 22 16 16 5 9 5 9 5 139
Service Experience in Customers’ Everyday Contexts : An Investigation of Customers’ Experiences from Using Smartphone Apps32 18 8 17 27 1 10 2 8 3 1 3 130
Service firms´ action upon negative incidents in high touch services: A narrative study7 5 10 6 8 1 1 3 1 2 3 0 47
Service Profitability: An Augmented Customer Lifetime Value Approach12 8 13 6 13 11 2 7 5 7 6 2 92
Strategic Sales Process Adaptation: Relationship Orientation of the Sales Process in a Business-to-Business Context63 99 131 56 105 18 6 13 14 7 9 11 532
Sufficiency Transitions : Realizing Consumption Changes for Environmental Sustainability24 33 36 29 25 0 0 2 6 13 13 7 188
The Effect of Communicating E-service Benefits on Consumer E-service Adoption20 13 29 17 16 6 2 4 2 0 0 0 109
The Nature and Change of Bonds in Industrial Business Relationships16 6 5 5 16 1 0 1 13 159 2 1 225
The Nature of Learning about Customers in a Customer Service Setting - A Study of Frontline Contact Persons26 10 10 5 9 10 5 5 2 2 5 2 91
The Politics of Value Creation14 15 8 19 9 0 0 2 2 5 7 2 83
Time and Location as Customer Perceived Value Drivers15 11 19 17 26 9 3 3 7 3 1 2 116
Understanding Customer Loyalty and Disloyalty The Effect of Loyalty-Supporting and -Repressing Factors (first edition sold out, 'print on demand' 60 €)9 21 25 30 16 18 6 7 4 29 34 17 216
Use of Customer Information: An Ethnography in Service Development13 6 6 5 10 7 0 2 2 0 0 2 53
Value Creation in Professional Service Processes. Propositions for Understanding Financial Value from a Customer Perspective20 10 10 15 11 3 9 4 5 4 1 3 95
Visst gör kunden en stor del av jobbet. Referensramar för kunders medverkan vid tillkomsten av konsumenttjänster11 12 16 27 17 8 6 38 6 7 5 6 159
What Motivates Employees to Live up to Value Promises: An Employee Discourse24 24 26 22 22 6 1 1 2 3 2 1 134
Whence the well-being of individuals?: Organizational roles of a transformative service provider in a healthcare setting23 20 18 16 14 0 1 1 8 5 3 4 113