Monthly download statistics

The entire DSpace / Asiakasorganisaatiot / DHanken Digital Repository of Hanken School of Economics / Doctoral theses / Marketing7 / 20238 / 20239 / 202310 / 202311 / 202312 / 20231 / 20242 / 20243 / 20244 / 20245 / 20246 / 2024Total
A Continuation of the Happiness Success Story: Does Happiness Impact Service Quality?5 17 5 4 6 14 4 5 6 7 4 3 80
A Relationship Mediated Theory of Internal Marketing (summary section only)18 28 25 21 15 7 6 19 17 23 12 9 200
Adaptation in triadic business relationship settings: A study in corporate travel management3 3 2 1 2 1 1 3 11 20 5 5 57
Coherence or diversity in corporate identity?: Varying perceptions of the company as sources for corporate branding2 1 6 4 4 2 2 6 10 3 5 16 61
Collective Network Capability in International Project Business Networks - A Case Study of the Business Network for the Ashanti Electrification Project in Ghana1 1 2 1 1 3 0 3 8 4 21 20 65
Colours as Non-Verbal Signs on Packages21 20 8 6 7 6 4 6 44 115 98 28 363
Consumer Evaluation of Hybrid Innovations (summary section only)0 1 0 0 2 0 1 2 3 3 3 1 16
Cultural Ideals, Practices and Value Propositions in Consumer Everyday Value Creation2 2 0 2 3 0 2 0 5 64 35 5 120
Customer Activity: A Perspective on Service Use11 20 13 12 6 7 4 5 4 7 3 7 99
Customer asset management in action: using customers portfolio for allocating resources across business-to-business relationships for improved shareholder value27 41 4 6 5 4 8 9 0 0 1 2 107
Customer asset management in action: using customers portfolio for allocating resources across business-to-business relationships for improved shareholder value8 2 3 11 11 4 2 3 10 15 10 1 80
Customer Value Formation in Practice: A Practice-Theoretical Approach16 30 34 39 40 13 24 15 33 40 19 18 321
Customer Value in E-Service: Conceptual Foundation and Empirical Evidence7 10 21 7 7 1 4 1 1 10 5 2 76
Customer Value of Website Communication in Business-to-business Relationships2 1 1 11 7 2 3 4 6 19 16 8 80
Den anonyma seniorkonsumenten identifieras: Om identitetsskapande processer i en marknadsföringskontext4 5 7 8 4 62 6 4 7 6 8 2 123
Dimensionality of the Consumer Perceived Value of Product Colour6 0 5 3 2 0 3 2 4 32 30 19 106
Early-Phase Market Organizing in Subsistence Settings3 1 3 2 3 1 1 8 1 5 0 3 31
Every Piece Matters : Technology and Service Integration for Individual Empowerment0 60 51 13 6 6 3 8 1 7 1 3 159
Experientializing – how C2C communication becomes part of the service experience1 5 8 3 1 0 1 2 9 5 3 4 42
Exploring Customer Experiences with Smart Self-service: A Customer Ecosystem Approach3 1 3 5 3 2 6 7 11 10 8 10 69
Fading Customer Relationships3 6 4 6 5 4 6 3 2 8 82 2 131
Faktorer som initierar och påverkar prat i långsiktiga relationer2 6 4 0 1 1 4 1 1 2 0 2 24
Family as a customer experiencing co-created service value8 5 8 5 4 1 4 12 6 5 6 5 69
How Digital Worlds Become Material: An Ethnographic and Netnographic Investigation in Second Life2 0 4 3 3 2 3 2 6 12 31 15 83
How Do Customers Perceive Value-In-Use? Empirical Insights from Bank Service Stories10 6 5 8 4 5 8 13 8 7 15 4 93
Hur den aktiva kunden konstruerar budskap - Ett synsätt inom relationskommunikation0 11 12 13 10 5 4 12 3 3 6 2 81
Hur uppkommer värde för kunden?2 11 6 7 9 9 5 6 9 18 11 12 105
I Would Walk 10 000 Steps: The Role of Smart Technology Services in Responsibilisation of Consumer Well-Being2 2 13 8 1 0 7 4 6 12 2 8 65
Image Heritage - The Temporal Dimension in Consumers' Corporate Image Constructions6 6 5 9 5 2 8 6 8 5 6 17 83
Informell marknadskommunikation. Teoretisk analys jämte en studie av användningsmöjligheter inom banksektorn3 7 4 7 1 3 1 10 2 6 5 2 51
Integrerat och sekventiellt samarbete mellan konkurrenter: En studie av små och medelstora företag i en internationell kontext4 21 18 10 5 3 0 2 2 6 3 3 77
Language Influence in Services: Perceived Importance of Native Language Use in Service Encounters5 5 14 7 26 9 9 13 11 19 4 10 132
Let Me Tell You a Story: Consumer Responses to Company-Created Brand Stories2 0 7 8 12 18 29 8 7 13 7 6 117
Making Sense of Customer Relationships: A Consumer Perspective0 1 6 3 5 2 1 3 2 3 5 2 33
Market Representations in Action: Foundations for the Performativity of Representations in Marketing20 8 5 2 4 5 4 0 4 3 2 2 59
Marketing in the Rise of Online Data : Dealing with the Shifts in Firm-Consumer Information Asymmetry1 1 7 7 2 4 6 6 9 4 2 4 53
Meaningfulness and the Significance of Things: An Exploration of Meaningful Consumer-Object Relations4 0 6 9 4 5 0 5 3 3 19 12 70
Multidimensionality of Actors in Business Networks: The Influence of Social Action in Pharmacy Networks in Finland0 8 3 12 10 3 7 4 4 5 3 1 60
Offering Development in the Restaurant Sector. A Comparison Between Customer Perceptions and Management Beliefs6 9 8 2 21 7 8 5 7 13 6 4 96
Perceived Value of Mobile Service Use and its Consequences24 54 66 32 36 18 27 20 40 91 52 35 495
Power and Distribution Network Structure in the People's Republic of China - The Case of an Inland City in Transition2 4 5 3 2 5 1 1 6 0 6 5 40
Profitable Customer Management: A Study in Retail Banking3 5 1 1 4 3 2 7 2 2 9 8 47
Reklam och marknadsföringstänkande i Finland : Varuhuset Stockmanns annonsering under 100 år4 5 9 12 16 11 17 12 11 25 10 1 133
Relationship Drivers in Provider - Consumer Relationships. Empirical Studies of Customer Loyalty Programs (första upplagan slutsåld / first edition sold out, 'print on demand' 60 €)3 4 5 14 4 3 6 2 7 2 2 0 52
Service Experience in an Innovation Context16 5 9 5 9 5 3 7 7 6 2 6 80
Service Experience in Customers’ Everyday Contexts : An Investigation of Customers’ Experiences from Using Smartphone Apps10 2 8 3 1 3 3 8 4 13 2 0 57
Service firms´ action upon negative incidents in high touch services: A narrative study1 3 1 2 3 0 4 0 5 3 6 6 34
Service Profitability: An Augmented Customer Lifetime Value Approach2 7 5 7 6 2 2 4 10 14 10 5 74
Strategic Sales Process Adaptation: Relationship Orientation of the Sales Process in a Business-to-Business Context6 13 14 7 9 11 11 10 43 70 43 23 260
Sufficiency Transitions : Realizing Consumption Changes for Environmental Sustainability0 2 6 13 13 7 11 13 8 14 16 13 116
The Effect of Communicating E-service Benefits on Consumer E-service Adoption2 4 2 0 0 0 1 0 10 5 4 0 28
The Nature and Change of Bonds in Industrial Business Relationships0 1 13 159 2 1 4 4 6 5 34 40 269
The Nature of Learning about Customers in a Customer Service Setting - A Study of Frontline Contact Persons5 5 2 2 5 2 1 8 4 3 1 3 41
The Politics of Value Creation0 2 2 5 7 2 3 1 10 6 4 12 54
Time and Location as Customer Perceived Value Drivers3 3 7 3 1 2 2 3 15 20 9 8 76
Understanding Customer Loyalty and Disloyalty The Effect of Loyalty-Supporting and -Repressing Factors (first edition sold out, 'print on demand' 60 €)6 7 4 29 34 17 17 20 31 18 19 17 219
Use of Customer Information: An Ethnography in Service Development0 2 2 0 0 2 5 3 1 6 0 3 24
Value Creation in Professional Service Processes. Propositions for Understanding Financial Value from a Customer Perspective9 4 5 4 1 3 5 4 2 1 4 2 44
Visst gör kunden en stor del av jobbet. Referensramar för kunders medverkan vid tillkomsten av konsumenttjänster6 38 6 7 5 6 5 7 7 7 4 1 99
What Motivates Employees to Live up to Value Promises: An Employee Discourse1 1 2 3 2 1 85 11 8 11 13 11 149
Whence the well-being of individuals?: Organizational roles of a transformative service provider in a healthcare setting1 1 8 5 3 4 6 0 2 13 0 2 45