Monthly download statistics
The entire DSpace
/
Asiakasorganisaatiot
/
DHanken Digital Repository of Hanken School of Economics
/
Research Reports and Working Papers
/ Marketing
1 / 2023
2 / 2023
3 / 2023
4 / 2023
5 / 2023
6 / 2023
7 / 2023
8 / 2023
9 / 2023
10 / 2023
11 / 2023
12 / 2023
Total
Activityscape Mapping: Consumer Activity Systems as Service Context
4
1
2
3
6
4
2
2
2
1
2
3
32
Activityscape Mapping: Consumer Activity Systems as Service Context
11
3
1
3
6
5
6
1
1
1
1
4
43
Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding
167
207
209
293
253
196
67
84
64
90
144
78
1852
Co-worker oriented alignment with value propositions : The CO-VAL model
0
0
0
0
0
0
0
0
0
0
0
0
0
Corporate Brand Repositioning with CSR as the Differentiating Factor: A Study on Consumer Perceptions
17
15
27
41
48
24
11
19
17
7
6
8
240
Critical Incidents in Internal Relationships
7
6
2
3
10
3
0
0
5
2
1
1
40
Customer Commitment and Key Account Management
9
4
6
7
15
14
2
5
2
5
2
0
71
Customer Energy in Relationships
6
3
2
2
5
7
1
4
2
1
1
3
37
Customer Needing - Conceptualising Industrial Service from a Customer Perspective
2
4
4
3
7
8
2
2
0
4
5
4
45
Customer Relationship Dissolution - What Do We Know and What Do We Need to Know?
8
10
6
8
13
2
0
1
1
5
0
1
55
Exploring Customer Value Formation: A Customer Dominant Logic Perspective
60
63
70
89
73
42
21
21
19
21
30
20
529
Exploring Marketing in Micro Firms
3
5
4
4
6
4
2
0
0
3
1
4
36
From One Segment to a Segment of One - The Evolution of Market Segmentation Theory
28
20
34
50
40
21
16
12
11
11
10
10
263
Interpretation of Services Marketing Concepts
8
2
4
2
7
3
1
1
2
3
1
1
35
Key Account Management and Quality in Business-to-Business Relationships
9
10
11
9
20
9
6
1
5
3
3
2
88
Kritisk-händelse-baserad metodutveckling
6
2
3
3
10
6
2
0
5
5
1
1
44
Kundklubbar och lojalitetsprogram i ett relationsmarknadsföringsperspektiv
5
7
3
7
8
3
0
3
9
9
4
1
59
Making Sense of Value and Value Co-Creation in Service Logic
91
79
77
61
94
57
35
17
31
27
22
14
605
Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
63
49
102
46
64
59
10
11
17
20
41
23
505
Perceived Innovativeness in Finland and Sweden : Innovation as seen by the customer
0
0
0
0
0
0
0
0
0
16
4
17
37
Re-Conceptualizing Value-Creation From Industrial Business Logic to Service Business Logic
6
8
4
5
13
9
1
9
11
15
6
2
89
Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline?
19
84
27
29
33
17
25
8
5
8
6
10
271
Samarbete mellan konkurrenter - en undersökning av österbottniska sm-företag
3
8
6
9
9
4
4
2
0
1
1
2
49
Service Productivity: Toward a Conceptualisation of the Transformation of inputs
5
8
7
5
8
8
6
3
3
6
3
3
65
Silent Communication - A Challenge to Established Marketing Communication Practice
11
8
17
7
20
6
5
1
3
2
8
4
92
Simulating and Forecasting the Demand for New Consumer Durables
6
5
3
6
25
7
1
2
1
2
4
3
65
The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type
19
9
12
16
12
11
5
5
9
2
5
2
107
THE NORDIC SCHOOL - Service Marketing and Management for the Future
192
159
209
179
150
126
84
85
68
328
120
93
1793
The Value of Being on the Net- the effects of Web sites of companies on consumer decision making
7
4
2
6
8
2
1
2
2
1
3
0
38
Time Dimension in Consumers’ Image Construction Processes: Introducing Image Heritage and Image-in-use
5
6
11
2
10
4
0
0
5
4
2
3
52
Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication
5
4
7
6
12
1
1
0
2
1
0
1
40
Towards Service Logic: The Unique Contribution of Value Co-Creation
10
6
11
10
9
11
2
3
0
5
3
1
71
Towards Service Logic: The Unique Contribution of Value Co-Creation
5
7
6
10
12
5
1
0
3
7
5
3
64
Value of Image in Service
2
7
2
4
10
4
3
1
2
5
1
2
43
What Can A Service Logic Offer Marketing Theory
12
13
22
20
15
11
8
2
0
3
1
2
109
What is A Virtual Service?- Broadening the Perspective on Technology-Based Services
11
8
3
7
14
7
1
2
3
4
2
3
65
Word-of-mouth-forskning – Från ett beteendevetenskapligt perspektiv mot ett företagsperspektiv
4
3
2
7
4
1
2
2
5
1
1
2
34