Monthly download statistics
The entire DSpace
/
Asiakasorganisaatiot
/
DHanken Digital Repository of Hanken School of Economics
/
Research Reports and Working Papers
/ Marketing
7 / 2023
8 / 2023
9 / 2023
10 / 2023
11 / 2023
12 / 2023
1 / 2024
2 / 2024
3 / 2024
4 / 2024
5 / 2024
6 / 2024
Total
Activityscape Mapping: Consumer Activity Systems as Service Context
2
2
2
1
2
3
1
3
0
2
3
1
22
Activityscape Mapping: Consumer Activity Systems as Service Context
6
1
1
1
1
4
2
6
3
4
3
2
34
Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding
67
84
64
90
144
78
58
117
184
120
228
118
1352
Co-worker oriented alignment with value propositions : The CO-VAL model
0
0
0
0
0
0
32
18
10
9
5
13
87
Corporate Brand Repositioning with CSR as the Differentiating Factor: A Study on Consumer Perceptions
11
19
17
7
6
8
15
7
7
6
10
12
125
Critical Incidents in Internal Relationships
0
0
5
2
1
1
2
1
2
2
4
8
28
Customer Commitment and Key Account Management
2
5
2
5
2
0
1
4
4
3
6
2
36
Customer Energy in Relationships
1
4
2
1
1
3
1
7
2
5
2
6
35
Customer Needing - Conceptualising Industrial Service from a Customer Perspective
2
2
0
4
5
4
3
9
3
0
9
2
43
Customer Relationship Dissolution - What Do We Know and What Do We Need to Know?
0
1
1
5
0
1
1
0
4
1
0
3
17
Exploring Customer Value Formation: A Customer Dominant Logic Perspective
21
21
19
21
30
20
20
22
55
52
43
36
360
Exploring Marketing in Micro Firms
2
0
0
3
1
4
0
1
1
3
5
1
21
From One Segment to a Segment of One - The Evolution of Market Segmentation Theory
16
12
11
11
10
10
4
5
35
105
63
29
311
Interpretation of Services Marketing Concepts
1
1
2
3
1
1
0
1
4
2
9
5
30
Key Account Management and Quality in Business-to-Business Relationships
6
1
5
3
3
2
2
4
4
3
6
5
44
Kritisk-händelse-baserad metodutveckling
2
0
5
5
1
1
7
5
3
4
3
2
38
Kundklubbar och lojalitetsprogram i ett relationsmarknadsföringsperspektiv
0
3
9
9
4
1
3
2
1
2
2
1
37
Making Sense of Value and Value Co-Creation in Service Logic
35
17
31
27
22
14
15
13
44
64
59
45
386
Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
10
11
17
20
41
23
23
29
102
50
63
56
445
Perceived Innovativeness in Finland and Sweden : Innovation as seen by the customer
0
0
0
16
4
17
5
3
7
6
3
1
62
Re-Conceptualizing Value-Creation From Industrial Business Logic to Service Business Logic
1
9
11
15
6
2
2
1
4
4
2
2
59
Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline?
25
8
5
8
6
10
10
11
0
9
10
2
104
Samarbete mellan konkurrenter - en undersökning av österbottniska sm-företag
4
2
0
1
1
2
1
2
1
3
4
3
24
Service Productivity: Toward a Conceptualisation of the Transformation of inputs
6
3
3
6
3
3
0
3
4
1
11
3
46
Silent Communication - A Challenge to Established Marketing Communication Practice
5
1
3
2
8
4
4
2
2
16
3
5
55
Simulating and Forecasting the Demand for New Consumer Durables
1
2
1
2
4
3
1
1
3
2
3
3
26
The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type
5
5
9
2
5
2
2
3
2
7
5
5
52
THE NORDIC SCHOOL - Service Marketing and Management for the Future
84
85
68
328
120
93
163
137
143
164
252
85
1722
The Value of Being on the Net- the effects of Web sites of companies on consumer decision making
1
2
2
1
3
0
0
4
1
1
3
0
18
Time Dimension in Consumers’ Image Construction Processes: Introducing Image Heritage and Image-in-use
0
0
5
4
2
3
3
7
12
1
3
5
45
Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication
1
0
2
1
0
1
0
0
0
5
4
2
16
Towards Service Logic: The Unique Contribution of Value Co-Creation
2
3
0
5
3
1
4
3
5
17
30
10
83
Towards Service Logic: The Unique Contribution of Value Co-Creation
1
0
3
7
5
3
7
6
8
1
6
3
50
Value of Image in Service
3
1
2
5
1
2
1
2
3
2
2
1
25
What Can A Service Logic Offer Marketing Theory
8
2
0
3
1
2
0
3
1
4
13
2
39
What is A Virtual Service?- Broadening the Perspective on Technology-Based Services
1
2
3
4
2
3
2
7
1
2
2
2
31
Word-of-mouth-forskning – Från ett beteendevetenskapligt perspektiv mot ett företagsperspektiv
2
2
5
1
1
2
0
0
2
1
6
1
23