| The entire DSpace / Asiakasorganisaatiot / DHanken Digital Repository of Hanken School of Economics / Journal Articles and Conference Papers / Marketing | 7 / 2023 | 8 / 2023 | 9 / 2023 | 10 / 2023 | 11 / 2023 | 12 / 2023 | 1 / 2024 | 2 / 2024 | 3 / 2024 | 4 / 2024 | 5 / 2024 | 6 / 2024 | Total |
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| 3rd Nordic International Business, Export Marketing, International Entrepreneurship and Tourism Conference 2021: Annual Conference Proceedings – Book of Abstracts | 0 |
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1 |
4 |
1 |
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9 |
| A collaborative approach to manage continuous service innovation | 0 |
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| A configurational approach to understanding relationship characteristics in differing levels of servitization | 0 |
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5 |
4 |
3 |
2 |
1 |
15 |
| A customer-centric five actor model for sustainability and service innovation | 0 |
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| Actor engagement management in multi-actor settings | 0 |
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| Advancing capability-actualization through human–robot collaboration : A strengths-based approach | 0 |
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| Advancing conceptual clarity in marketing science : Delineating process and systems perspectives on value co-creation | 0 |
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| Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation | 0 |
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19 |
2 |
21 |
| AI in International Marketing : How Digital Service Firms Standardize and Adapt Marketing Across Borders | 0 |
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| An experiential perspective on uncertainty in peer-to-peer platform services | 0 |
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| An interdisciplinary Co-authorship networking perspective on AR and human behavior : Taking stock and moving ahead | 0 |
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15 |
4 |
5 |
7 |
4 |
5 |
0 |
1 |
2 |
43 |
| An Interdisciplinary View of Marketing Ethics | 0 |
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5 |
13 |
2 |
2 |
4 |
1 |
4 |
2 |
33 |
| Ansvaret gäller hela företagets värdekedja | 0 |
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| Antecedents and outcomes of memorable volunteer tourism experiences | 0 |
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2 |
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1 |
1 |
1 |
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1 |
9 |
| Antecedents and outcomes of memorable wildlife tourism experiences | 0 |
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1 |
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1 |
2 |
3 |
0 |
1 |
8 |
| Betydelsen av att förstå sårbara konsumenters erfarenheter | 0 |
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5 |
1 |
1 |
7 |
| Beyond human touch : evaluating the effectiveness of AI, human, and hybrid-generated tourism promotional texts | 0 |
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| Beyond populism through and by the media? Populist politics and journalistic framings of the COVID-19 pandemic in Brazil, Poland, Serbia, and the United States | 0 |
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| Big data driven supply chains in SMEs : The role of industry digitalization | 0 |
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| Biomimicry for sustainability: Upframing service ecosystems | 0 |
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| Book review: Environmental Risk Communication: Principles and Practices for Industry (2nd ed.) | 0 |
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| Boost Customer Loyalty with Online Support. The Case of Mobile Telecoms Providers. | 1 |
4 |
3 |
5 |
4 |
5 |
6 |
13 |
9 |
2 |
3 |
0 |
55 |
| Buyer perceptions of corporate brand extension attractiveness and fit in B2B services | 0 |
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0 |
3 |
14 |
3 |
3 |
2 |
4 |
4 |
2 |
1 |
36 |
| Chance, strategy and change: The structure of contingency in the evolution of the Nokia Corporation, 1986–2015 | 0 |
0 |
0 |
0 |
0 |
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18 |
1 |
16 |
6 |
4 |
4 |
49 |
| Characterizing customer experience management in business markets | 0 |
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8 |
11 |
0 |
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1 |
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2 |
1 |
23 |
| Chinese mobile smart solutions, users’ mobility intentions and users’ behavior | 0 |
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| Co-creation of Value in Service Marketing : An Approach Relevant to Managerial Decision Making | 0 |
0 |
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1 |
3 |
7 |
0 |
2 |
0 |
3 |
3 |
4 |
23 |
| Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises | 0 |
0 |
5 |
4 |
3 |
2 |
2 |
2 |
1 |
2 |
0 |
1 |
22 |
| Conceptual fragmentation in marketing science : insights from the value co-creation literature | 0 |
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| Conceptualizing service ecosystem agility to maintain functionality in the face of perturbations | 0 |
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| Conceptualizing Services and Service Innovation : A Practice Theory Study of the Swedish Music Market | 0 |
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0 |
0 |
0 |
0 |
0 |
0 |
2 |
2 |
8 |
12 |
| Consumer collectives in the circular economy: A systematic review and research agenda | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
49 |
15 |
8 |
1 |
5 |
78 |
| Customer experience management in B2B markets : CXM value propositions and archetypical CXM strategies | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
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| Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia | 0 |
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0 |
0 |
0 |
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0 |
0 |
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4 |
5 |
2 |
11 |
| Customer-dominant service logic | 0 |
0 |
2 |
6 |
3 |
4 |
0 |
6 |
13 |
2 |
2 |
2 |
40 |
| Customer-to-customer interactions in service | 0 |
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5 |
3 |
8 |
| Decoding deception in the online marketplace: enhancing fake review detection with psycholinguistics and transformer models | 0 |
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| Dichotomies of (dis)empowerment in health & well-being selftracking— an integrative review | 0 |
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| Does relationship marketing improve customer relationship satisfaction and loyalty? | 0 |
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1 |
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3 |
1 |
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1 |
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8 |
2 |
16 |
| Dynamic improvisation capabilities as a learning mechanism in early internationalizing firms | 0 |
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13 |
2 |
1 |
16 |
| Editorial of Vol. 6 No. 1 of IJEXPORTM | 0 |
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25 |
2 |
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1 |
1 |
35 |
| Eliminating customer experience pain points in complex customer journeys through smart service solutions | 0 |
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5 |
5 |
1 |
11 |
| Entering B2B brands' living rooms : How brand worlds can help build brand equity | 0 |
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| Examining the link between marketing controls and firm performance : The mediating effect of market-focused learning capability | 0 |
0 |
2 |
1 |
6 |
3 |
9 |
3 |
2 |
1 |
1 |
0 |
28 |
| Experience-driven well-being and purchase : An alternative model of memorable wine tourism experiences | 0 |
0 |
0 |
0 |
0 |
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| Exploring supply chain sustainability practices in the Gulf Cooperation Council petrochemical sector | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
16 |
8 |
24 |
| From consumers to consumption: The socio-technical assemblage of the persona in market segmentation | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
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| Generative coexistence: rethinking marketization in the cultural field | 0 |
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| Healthcare service experiences: a customer-dominant review | 0 |
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| Healthcare service experiences: a customer-dominant review | 0 |
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| How to save marketing: Let’s focus on the phenomenon | 0 |
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| Identifying place identity dimensions in urban development : an eight-dimensional framework | 0 |
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| Imagining post-marketing : Neo-animist resource circulation and value cocreation | 0 |
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2 |
2 |
1 |
5 |
| Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences | 0 |
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6 |
10 |
1 |
17 |
| Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency | 0 |
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| Improvisation in internationalization decision-making : The critical role of entrepreneurs in SMEs | 0 |
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| Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012 | 6 |
1 |
2 |
7 |
2 |
3 |
17 |
2 |
4 |
21 |
19 |
16 |
100 |
| Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012 | 16 |
12 |
7 |
12 |
4 |
7 |
9 |
3 |
5 |
13 |
5 |
3 |
96 |
| Integrating the technology acceptance model and consumer perceived value to investigate Thai carpool drivers' behavioural intention | 0 |
0 |
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| International network-oriented behavior as a strategic mechanism driving financial performance and the moderating role of absorptive capacity | 0 |
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| Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice | 0 |
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| Jämlikhet kräver AI-läskunnighet i vårt nya samhälle | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
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| Kundupplevelse i förändring : Digitalisering, robotar och social närvaro i kundresan | 0 |
0 |
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0 |
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0 |
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0 |
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| Learning to discover value : Value-based pricing and selling capabilities for services and solutions | 0 |
0 |
0 |
0 |
3 |
0 |
0 |
0 |
2 |
0 |
0 |
1 |
6 |
| Let Me Deinfluence You! The Impacts of Deinfluencing Content | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Market-Oriented Disinformation Research : Digital Advertising, Disinformation and Fake News on Social Media | 0 |
0 |
0 |
0 |
0 |
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0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Memorable nature-based tourism experience, place attachment and tourists' environmentally responsible behaviour | 0 |
0 |
0 |
0 |
0 |
1 |
1 |
2 |
1 |
3 |
7 |
1 |
16 |
| Memorable wellness tourism experiences : antecedents that lead to enjoyable outcomes | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Moving to subscriptions : service growth through business model innovation in consumer and business markets | 0 |
0 |
0 |
0 |
0 |
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0 |
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0 |
0 |
0 |
| Navigating networks : The differential impact of government and market ties on the performance of traditionally internationalized SMEs | 0 |
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0 |
0 |
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0 |
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0 |
0 |
0 |
0 |
| Ordinary customer experience: Conceptualization, characterization, and implications | 0 |
0 |
7 |
2 |
3 |
8 |
2 |
5 |
3 |
1 |
1 |
3 |
35 |
| Performance implications of business model design in a disruptive global environment | 0 |
0 |
0 |
0 |
0 |
0 |
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0 |
0 |
0 |
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0 |
0 |
| Platform evolution for data-driven servitization : an affordance perspective | 0 |
0 |
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| Positive moments in residential settings for adults with profound intellectual and multiple disabilities | 0 |
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| Quantifying the influence of customer experience on consumer share-of-category | 0 |
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0 |
0 |
0 |
0 |
| Remembrance of travels past : creating memorable halal food experiences among non-muslim Chinese tourists | 0 |
0 |
0 |
0 |
0 |
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0 |
0 |
0 |
8 |
7 |
6 |
21 |
| Responsible aging : integrating individual and intergenerational well-being | 0 |
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0 |
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0 |
| Role of the intermediary in the value process : Value creation in a sports service context | 0 |
0 |
0 |
0 |
0 |
0 |
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0 |
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0 |
0 |
0 |
| Self-Sovereign Identity Adoption: Antecedents and Potential Outcomes | 0 |
0 |
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0 |
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0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Service experiencing versus experiencing services | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Service Innovation in the Eyes of Customers : The Swedish Innovation Index | 0 |
0 |
0 |
0 |
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0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Service Profit Logic: Ensuring Customer Willingness to Pay | 0 |
0 |
1 |
2 |
1 |
3 |
0 |
1 |
1 |
1 |
0 |
1 |
11 |
| Service strategizing – Shaping service in dynamic contexts | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Socio-technical platforms for care transformation : An integrative synthesis and conceptualization | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
11 |
3 |
8 |
22 |
| Subscription offers in business-to-business markets : Conceptualization, taxonomy, and framework for growth | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
5 |
3 |
1 |
9 |
| Sufficiency and the dematerialization of fashion: How digital substitutes are creating new market opportunities | 0 |
0 |
0 |
0 |
5 |
17 |
7 |
6 |
8 |
5 |
3 |
3 |
54 |
| The impact of cruise ship dinescape on travellers’ behaviour | 0 |
0 |
0 |
3 |
1 |
4 |
6 |
1 |
0 |
0 |
1 |
2 |
18 |
| The impact of Janus fit brand extensions on perceived brand innovativeness | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
7 |
5 |
12 |
| The Influence of Entrepreneurial Mindsets and Business Model Practices on Firm Internationalization | 0 |
0 |
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0 |
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0 |
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| The Influence of Human–GenAI Hybrids on Service System Transformation Mechanisms | 0 |
0 |
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0 |
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0 |
0 |
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0 |
0 |
| The new industry playbook: digital service innovation in multi-platform ecosystems | 0 |
0 |
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0 |
0 |
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0 |
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0 |
0 |
0 |
0 |
| The role of the entrepreneurial competencies of Finnish micro-enterprises for innovation performance: A case study approach | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
2 |
9 |
2 |
13 |
| The Silver Economy: A Business Perspective on the Aging Society | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Tjänstefiering sätter fokus på kundens behov | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Toimittaja-vaikuttajat organisaatioiden vastuullisuusviestinnän sidosryhmänä | 0 |
0 |
1 |
1 |
1 |
2 |
0 |
7 |
89 |
199 |
226 |
34 |
560 |
| Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing | 0 |
0 |
0 |
0 |
2 |
0 |
2 |
1 |
0 |
0 |
3 |
0 |
8 |
| Traceability in luxury : Harnessing B2B relationships to enhance ethical practices in the luxury industry | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Transformative hospitality services: A conceptualization and development of organizational dimensions | 0 |
0 |
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0 |
0 |
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0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Understanding the value process: Value creation in a luxury service context | 0 |
0 |
1 |
5 |
2 |
4 |
5 |
10 |
4 |
3 |
3 |
6 |
43 |
| Unlocking sustainable competitive advantage in developing economies with a special focus on eco-innovation and green marketing | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Value co-destruction in Airbnb : Antecedents and outcomes | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
3 |
3 |
2 |
8 |
| Value-based KAM : co-developing impactful value propositions within key account management | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Vastuullisuusviestintä pirullisessa ilmastokriisissä | 0 |
0 |
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0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| What is it like to be idle versus busy for a service machine? | 0 |
0 |
0 |
7 |
2 |
3 |
1 |
0 |
0 |
0 |
0 |
1 |
14 |
| What went right? A collaborative process to prepare a city forest management strategy | 0 |
0 |
0 |
7 |
5 |
4 |
5 |
9 |
1 |
1 |
1 |
1 |
34 |
| “I became a child again!” How to stage engaging restaurant experiences modeling the service management process | 0 |
0 |
0 |
0 |
0 |
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0 |
0 |
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0 |
0 |
0 |
| “One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption? | 0 |
0 |
5 |
2 |
1 |
7 |
1 |
3 |
3 |
1 |
1 |
1 |
25 |