| The entire DSpace / Asiakasorganisaatiot / DHanken Digital Repository of Hanken School of Economics / Journal Articles and Conference Papers / Marketing | 7 / 2023 | 8 / 2023 | 9 / 2023 | 10 / 2023 | 11 / 2023 | 12 / 2023 | 1 / 2024 | 2 / 2024 | 3 / 2024 | 4 / 2024 | 5 / 2024 | 6 / 2024 | Total |
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| 3rd Nordic International Business, Export Marketing, International Entrepreneurship and Tourism Conference 2021: Annual Conference Proceedings – Book of Abstracts | 0 |
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1 |
4 |
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9 |
| A collaborative approach to manage continuous service innovation | 0 |
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| A configurational approach to understanding relationship characteristics in differing levels of servitization | 0 |
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5 |
4 |
3 |
2 |
1 |
15 |
| A customer-centric five actor model for sustainability and service innovation | 0 |
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| Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation | 0 |
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19 |
2 |
21 |
| An experiential perspective on uncertainty in peer-to-peer platform services | 0 |
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| An Interdisciplinary View of Marketing Ethics | 0 |
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5 |
13 |
2 |
2 |
4 |
1 |
4 |
2 |
33 |
| Boost Customer Loyalty with Online Support. The Case of Mobile Telecoms Providers. | 1 |
4 |
3 |
5 |
4 |
5 |
6 |
13 |
9 |
2 |
3 |
0 |
55 |
| Chinese mobile smart solutions, users’ mobility intentions and users’ behavior | 0 |
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| Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises | 0 |
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5 |
4 |
3 |
2 |
2 |
2 |
1 |
2 |
0 |
1 |
22 |
| Conceptualizing service ecosystem agility to maintain functionality in the face of perturbations | 0 |
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| Conceptualizing Services and Service Innovation : A Practice Theory Study of the Swedish Music Market | 0 |
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2 |
2 |
8 |
12 |
| Customer experience management in B2B markets : CXM value propositions and archetypical CXM strategies | 0 |
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| Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia | 0 |
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0 |
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4 |
5 |
2 |
11 |
| Customer-dominant service logic | 0 |
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2 |
6 |
3 |
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0 |
6 |
13 |
2 |
2 |
2 |
40 |
| Decoding deception in the online marketplace: enhancing fake review detection with psycholinguistics and transformer models | 0 |
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| Does relationship marketing improve customer relationship satisfaction and loyalty? | 0 |
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1 |
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3 |
1 |
0 |
1 |
0 |
0 |
8 |
2 |
16 |
| Dynamic improvisation capabilities as a learning mechanism in early internationalizing firms | 0 |
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13 |
2 |
1 |
16 |
| Experience-driven well-being and purchase : An alternative model of memorable wine tourism experiences | 0 |
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| Exploring supply chain sustainability practices in the Gulf Cooperation Council petrochemical sector | 0 |
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| From consumers to consumption: The socio-technical assemblage of the persona in market segmentation | 0 |
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| Generative coexistence: rethinking marketization in the cultural field | 0 |
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| Healthcare service experiences: a customer-dominant review | 0 |
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| How to save marketing: Let’s focus on the phenomenon | 0 |
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| Imagining post-marketing : Neo-animist resource circulation and value cocreation | 0 |
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0 |
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2 |
2 |
1 |
5 |
| Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency | 0 |
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| Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012 | 6 |
1 |
2 |
7 |
2 |
3 |
17 |
2 |
4 |
21 |
19 |
16 |
100 |
| Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012 | 16 |
12 |
7 |
12 |
4 |
7 |
9 |
3 |
5 |
13 |
5 |
3 |
96 |
| Integrating the technology acceptance model and consumer perceived value to investigate Thai carpool drivers' behavioural intention | 0 |
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| International network-oriented behavior as a strategic mechanism driving financial performance and the moderating role of absorptive capacity | 0 |
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| Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice | 0 |
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| Jämlikhet kräver AI-läskunnighet i vårt nya samhälle | 0 |
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| Learning to discover value : Value-based pricing and selling capabilities for services and solutions | 0 |
0 |
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0 |
3 |
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2 |
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0 |
1 |
6 |
| Let Me Deinfluence You! The Impacts of Deinfluencing Content | 0 |
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| Market-Oriented Disinformation Research : Digital Advertising, Disinformation and Fake News on Social Media | 0 |
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| Memorable nature-based tourism experience, place attachment and tourists' environmentally responsible behaviour | 0 |
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1 |
1 |
2 |
1 |
3 |
7 |
1 |
16 |
| Moving to subscriptions : service growth through business model innovation in consumer and business markets | 0 |
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| Ordinary customer experience: Conceptualization, characterization, and implications | 0 |
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7 |
2 |
3 |
8 |
2 |
5 |
3 |
1 |
1 |
3 |
35 |
| Platform evolution for data-driven servitization : an affordance perspective | 0 |
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| Positive moments in residential settings for adults with profound intellectual and multiple disabilities | 0 |
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| Responsible aging : integrating individual and intergenerational well-being | 0 |
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| Self-Sovereign Identity Adoption: Antecedents and Potential Outcomes | 0 |
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| Socio-technical platforms for care transformation : An integrative synthesis and conceptualization | 0 |
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11 |
3 |
8 |
22 |
| Subscription offers in business-to-business markets : Conceptualization, taxonomy, and framework for growth | 0 |
0 |
0 |
0 |
0 |
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0 |
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5 |
3 |
1 |
9 |
| The impact of cruise ship dinescape on travellers’ behaviour | 0 |
0 |
0 |
3 |
1 |
4 |
6 |
1 |
0 |
0 |
1 |
2 |
18 |
| The Influence of Entrepreneurial Mindsets and Business Model Practices on Firm Internationalization | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| The new industry playbook: digital service innovation in multi-platform ecosystems | 0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| The Silver Economy: A Business Perspective on the Aging Society | 0 |
0 |
0 |
0 |
0 |
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0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Toimittaja-vaikuttajat organisaatioiden vastuullisuusviestinnän sidosryhmänä | 0 |
0 |
1 |
1 |
1 |
2 |
0 |
7 |
89 |
199 |
226 |
34 |
560 |
| Traceability in luxury : Harnessing B2B relationships to enhance ethical practices in the luxury industry | 0 |
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| Transformative hospitality services: A conceptualization and development of organizational dimensions | 0 |
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| Value co-destruction in Airbnb : Antecedents and outcomes | 0 |
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3 |
3 |
2 |
8 |
| Value-based KAM : co-developing impactful value propositions within key account management | 0 |
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| What went right? A collaborative process to prepare a city forest management strategy | 0 |
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0 |
7 |
5 |
4 |
5 |
9 |
1 |
1 |
1 |
1 |
34 |
| “One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption? | 0 |
0 |
5 |
2 |
1 |
7 |
1 |
3 |
3 |
1 |
1 |
1 |
25 |