TY  -  
T1  - "Siis näähän on kallistunu ihan älyttömästi." : kuluttajien ruoan valintaa päivittäistavarakaupan kontekstissa 
SN  -  /  
UR  - URN:NBN:fi:hulib-201508133517; http://hdl.handle.net/10138/156189 
T3  -  
A1  - Niemi, Hanna 
A2  -  
PB  - Helsingin yliopisto 
Y1  - 2015 
LA  - fin 
AB  - Research objectives. The purpose of this study is to examine consumers' purchase behavior and food choices in the grocery-shopping context. The study examines the basis on which consumers choose food items as well as how impulse shopping is done. In addition, the study will explore how consumer orientation is reflected in consumers' speech, and actual purchase decisions they make. The theoretical approach of the study is based on food consumption and food choice framework. Food choice is analyze... 
VO  -  
IS  -  
SP  -  
OP  -  
KW  - ruoan valinta; kuluttaja; heräteostot; päivittäistavarakauppa; ostokäyttäytyminen; Home economics; Kotitaloustiede; Hushållsvetenskap 
N1  -   
PP  -  
ER  -