TY - T1 - “If You’re a Diehard Fan…” : Expressions of Fandom in Commercial and Non-Commercial Online Fan Communities SN - / UR - URN:NBN:fi:hulib-201802051214; http://hdl.handle.net/10138/232034 T3 - A1 - Kokko, Ida-Maria A2 - PB - Helsingin yliopisto Y1 - 2017 LA - eng AB - Fans converse and unite with likeminded people who share the same objects of fandom. Modern technology has enabled the creation of online fan communities where fans express their identities and fandom. Along with fandom, fans are increasingly expressing their opinions online which has led to a more reciprocal, yet complex relationship between fans and producers. The aim of this master’s thesis is to study expressions of fandom in two online fan communities created for the video game franchis... VO - IS - SP - OP - KW - Fandom; online community; fan productivity; expression; social media; Viestintä; Media and Communication Studies; Medier och kommunikation N1 - PP - ER -