TY - T1 - Any way goes SN - / 0019-8501 UR - http://hdl.handle.net/10138/38300 T3 - A1 - Kowalkowski, Christian; Witell, Lars; Gustafsson, Anders A2 - PB - Elsevier Inc Y1 - 2013 LA - eng AB - Manufacturing firms have always delivered services, by supplying spare parts, installing equipment, training employees, or performing maintenance. In competitive markets though, firms seek new ways to differentiate their business, including an increased focus on service, often referred to as service infusion. Of the studies that seek to understand this phenomenon, most focus on large multinational firms; little is known about service infusion in small and medium-sized enterprises (SMEs). This st... VO - IS - SP - OP - KW - 512 Business and Management; KOTA2012; Equis Base Room; KOTA2012; PREM2013 N1 - PP - ER -