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T1  - Audience as clicks : Web analytic tools in Finnish online newsrooms 
SN  -  /  
UR  - URN:NBN:fi:hulib-201703272361; http://hdl.handle.net/10138/39511 
T3  -  
A1  - Bessonova, Anna 
A2  -  
PB  - Helsingfors universitet 
Y1  - 2013 
LA  - eng 
AB  - Previous research has shown that media organizations are increasingly relying on audience-measuring metrics derived from web analytic tools for news judgment. This reliance is said to be reshaping online journalism, raising the questions of audience power, tabloidization of content and the role of journalistic values. However, research on web analytic tools in news media is scarce and does not describe how and to what effect the tools are used in various types of news media. Therefore, this stud... 
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KW  - grounded theory; web analytic tools; online journalism; journalistic content; audience; verkkojournalismi; yleisötutkimus; journalismi -- sisältö; kvalitatiivinen tutkimus; verkkoanalytiikka; Media and Communication Studies; Viestintä; Medier och kommunikation 
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