TY - T1 - Becoming farmers : an ethnographic study on start-up entrepreneurs in the neoliberal era SN - / UR - URN:NBN:fi:hulib-202105122165; http://hdl.handle.net/10138/329836 T3 - A1 - Tuunanen, Tuukka A2 - PB - Helsingin yliopisto Y1 - 2021 LA - eng AB - This thesis is about the sociocultural phenomenon of start-up entrepreneurship. Contemporary society is home to a growing obsession towards entrepreneurship, with entrepreneurial action regarded as a possible solution to a wide spectrum of social problems. Entrepreneurial action and the acquiring of an entrepreneurial way of thinking and operating is widely considered to contribute to the common good, in reality having potential for a positive impact on society. Hence entrepreneurship is promote... VO - IS - SP - OP - KW - Entrepreneurship; start-up; neoliberalism; identity; ethnography; culture; positioning theory; discourse; Sosiologia; Sociology; Sociologi; Sosiaalitieteiden maisteriohjelma; Master's Programme in Social Research; Magisterprogrammet i sociala vetenskaper N1 - PP - ER -