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T1  - Behavioral reasoning perspectives on organic food purchase 
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UR  - http://hdl.handle.net/10138/319295 
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A1  - Tandon, Anushree; Dhir, Amandeep; Kaur, Puneet; Kushwah, Shiksha; Salo, Jari 
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Y1  - 2020 
LA  - eng 
AB  - Consumers' rising interest in organic food has drawn the attention of the academic community. The literature on the topic is growing, but it mostly focuses either on the acceptance of or resistance toward organic food. However, marketing scholars argue that the development of more in-depth insights into consumers' reasoning processes, and especially the roles of values and context-specific reasons are needed. The present study bridges this gap by utilizing the novel behavioral reasoning theory (... 
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KW  - Behavioral reasoning theory; Buying involvement; Cross-sectional study; Food safety concerns; Organic food; Purchase intentions; YOUNG CONSUMERS; CONSUMPTION; ATTITUDES; INTENTIONS; HEALTH; DETERMINANTS; MOTIVES; DEMOGRAPHICS; ANTECEDENTS; ATTRIBUTES; 512 Business and Management; 5141 Sociology; 416 Food Science 
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