TY  -  
T1  - Compliance with regulations and codes of conduct at social media accounts of Swedish alcohol brands 
SN  -  /  
UR  - http://hdl.handle.net/10138/325629 
T3  -  
A1  - Lindeman, Mikaela; Katainen, Anu Hannele; Svensson, Johan; Kauppila, Emmi Katariina; Hellman, Carin Matilda Emelie 
A2  -  
PB  -  
Y1  - 2019 
LA  - eng 
AB  - Introduction and Aims This study has, for the first time, mapped the extent to which alcoholic beverage brands operating on the Swedish market follow national advertising regulations and industry self‐regulating codes in their postings on social media. Design and Methods All social media content posted on YouTube, Twitter, Facebook and Instagram by 52 brands operating in the Swedish market was gathered from three sample months in 2014, 2016 and 2017. A content analysis was performed. Results An ... 
VO  -  
IS  -  
SP  -  
OP  -  
KW  - 5141 Sociology; alcohol; advertising; socil media; Sweden; marketing; Facebook 
N1  -   
PP  -  
ER  -