TY  -  
T1  - Consumer Trust in a Health-Enhancing Innovation : Comparisons between Finland, Germany, and the United Kingdom 
SN  -  /  
UR  - http://hdl.handle.net/10138/329982 
T3  -  
A1  - Puhakka, Riikka; Ollila, Sari; Valve, Raisa; Sinkkonen, Aki Tapio 
A2  -  
PB  -  
Y1  - 2019 
LA  - eng 
AB  - A health effect is a credence quality feature which is difficult for consumers to detect, and they need to be convinced of its trustworthiness. This study explores the role of trust-related arguments in Finnish, German, and British consumers' willingness to try a novel health-enhancing, non-edible product. Scientific evidence in particular would convince consumers, particularly Finnish ones, to try a product. Receiving recommendations from other users was more important for younger than for olde... 
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IS  -  
SP  -  
OP  -  
KW  - CARE; DETERMINANTS; FUNCTIONAL FOODS; INFORMATION; PERCEPTION; PRODUCT DEVELOPMENT; PUBLIC ACCEPTANCE; RISK; SAFETY; Trust; WILLINGNESS-TO-PAY; consumer behavior; health; innovation; willingness to try; 511 Economics 
N1  -   
PP  -  
ER  -