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T1  - Cultural Ideals, Practices and Value Propositions in Consumer Everyday Value Creation 
SN  - 978-952-232-212-8 (printed); 978-952-232-213-5 (PDF) / 0424-7256 (printed); 2242-699X 
UR  - http://hdl.handle.net/10138/41894 
T3  - Economics and Society – 263 
A1  - Holttinen, Heli 
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PB  - Svenska handelshögskolan 
Y1  - 2013 
LA  - en 
AB  - This thesis investigates consumer value creation as an everyday sociocultural and situational phenomenon. The first objective was to understand and conceptualize how cultural ideals and practices inform consumer everyday value creation. I examined empirically how consumers enact cultural ideals in mundane consumption in the empirical context of a weekday dinner practice among Finnish households. The second objective was to contextualize a value proposition concept in customers’ practices. The ap... 
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KW  - consumer behavior; consumer culture theory; cultural ideal; customer value; practice; practice theory; service-dominant logic; value co-creation; value creation; value proposition; Marketing 
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