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T1  - Customer Value in E-Service: Conceptual Foundation and Empirical Evidence 
SN  - 978-952-232-116-9 / 0424-7256 
UR  - http://hdl.handle.net/10227/806; URN:ISBN:978-952-232-116-9 
T3  - Economics and Society 
A1  - Gummerus, Johanna 
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PB  - Svenska handelshögskolan 
Y1  - 2011 
LA  - en 
AB  - Customer value has been identified as “the reason” for customers to patronize a firm, and as one of the fundamental blocks that market exchanges build upon. Despite the importance of customer value, it is often poorly defined, or seems to refer to different phenomena. This dissertation contributes to current marketing literature by subjecting the value concept to a critical investigation, and by clarifying its conceptual foundation.
Based on the literature review, it is proposed that customer va... 
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KW  - customer value; e-service; marketing theory; Internet,; mobile; Marketing 
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ER  -