TY  -  
T1  - Elämänmuutoksen, jännityksen ja asiantuntijuuden representointi Veikkaus Oy:n mainonnassa vuosina 1970–2006 
SN  -  /  
UR  - URN:NBN:fi:hulib-201507211809; http://hdl.handle.net/10138/26582 
T3  -  
A1  - Kalli, Mikko 
A2  -  
PB  - Helsingfors universitet 
Y1  - 2011 
LA  - fin 
AB  - Aim of this master's thesis paper for consumer economics, is to research gambling advertisements in Finland over a period of 35 years, from 1970 to 2006. Veikkaus Oy (later Veikkaus), was founded in 1940, as one of the three licensed gambling organizations in Finland. Material for the current research comprised 1494 advertisements published by Veikkaus in newspapers and magazines at that time.

Veikkaus has the exclusive licence to organize lotto games, sport games, instant games and other dra... 
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IS  -  
SP  -  
OP  -  
KW  - advertising; gambling; content analysis; semiotic; dreams; excitement; mainonta; pelaaminen; unelmat; Konsumentekonomi; Consumer Economics; kuluttajaekonomia 
N1  -   
PP  -  
ER  -