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T1  - Empowered by stigma? Pioneer organic farmers' stigma management strategies 
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UR  - http://hdl.handle.net/10138/325105 
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A1  - Lähdesmäki, Merja Riitta; Siltaoja, Marjo; Luomala, Harri; Puska, Petteri; Kurki, Sami Petri 
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Y1  - 2019 
LA  - eng 
AB  - Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitativ... 
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KW  - 4111 Agronomy; Organic farmer; Stigmatization; Stigma management; Finland; DIRTY WORK; INSTITUTIONAL ENTREPRENEURSHIP; IDENTITY WORK; CONSTRUCTION; AGRICULTURE; RESILIENCE; MOVEMENT; FOOD; Organic farmer; Stigmatization; Stigma management; Finland; DIRTY WORK; INSTITUTIONAL ENTREPRENEURSHIP; IDENTITY WORK; CONSTRUCTION; AGRICULTURE; RESILIENCE; MOVEMENT; FOOD 
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