TY - T1 - Franchising and Centrally Owned and Operated Units : The Significance of Context and Monitoring Costs SN - / UR - http://hdl.handle.net/10138/10091 T3 - A1 - Masalin, Walter A2 - PB - Y1 - 2007 LA - en AB - Franchising is not particularly well researched topic in organizational economics. However, its economic importance is significant. For example, the total revenue of franchising in the US is now approximately 50% of all retail trade. A typical franchising chain consists of units that are operated by the franchisees but there are also centrally managed units? Which ones are managed centrally and why? Some of the prior research on the matter is incomplete. The research question of this thesis is: ... VO - IS - SP - OP - KW - franchising; agency theory; logistic regression N1 - PP - ER -